Recent Polls Indicate Consumers Value Strength of Berkshire Hathaway HomeServices Brand

SAN DIEGO - March 23, 2014 - PRLog -- After a recent study conducted by Harris Poll EquiTrend®, Berkshire Hathaway HomeServices was named Real Estate Agency Brand of the Year. Over 40,000 people responded to the survey, which measures consumer perceptions of a brand’s familiarity and quality.

“This is gratifying recognition because it represents the honest feedback and opinions of our clients,” notes David M. Cabot, president and CEO of Berkshire Hathaway HomeServices California Properties.

“This terrific honor by consumers is a tribute to our powerful brand—whose namesake is the world-renowned Berkshire Hathaway Inc.—and the top-quality affiliates and agents who represent it,” says Earl Lee, CEO of HSF Affiliates LLC, which operates Berkshire Hathaway HomeServices. Stephen Phillips, president, adds, “We are humbled by the honor, particularly since our brand was not even a year old at the time of the study.”

As the first affiliate to adopt the Berkshire Hathaway HomeServices brand, the agents, leaders and staff at Berkshire Hathaway HomeServices California Properties have a reason to believe their efforts played a substantial role in the brokerage being named Real Estate Agency Brand of the Year.

“We believe that brand reputation is essential to our business,” explains Cabot. “This achievement shows that when a client chooses one of our agents to represent them when they sell or buy real estate, they are confident that they will receive the support of a local expert with the backing of an industry leader.”

To contact the best qualified Realtor, or for information about career opportunities, please visit Berkshire Hathaway HomeServices California Properties on the web, at www.bhhscalifornia.com.

About Berkshire Hathaway HomeServices California Properties

Berkshire Hathaway HomeServices California Properties is a member of the Berkshire Hathaway HomeServices real estate brokerage network, which is owned and operated by HSF Affiliates LLC, a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.