How to Save the Newspaper Business

SAN MATEO, Calif. - March 23, 2014 - PRLog -- WHEN THE PUBLISHER WALKED IN AND ASKED “HOW CAN WE INCREASE OUR REVENUES BY 50% THIS YEAR?”...THE ROOM WENT SILENT...NO ONE WAS DARING ENOUGH TO OFFER A SUGGESTION ON ANYTHING NEW...UNTIL...

....UNTIL SOMEONE SAID THEY REMEMBER SEEING A PRESS RELEASE ABOUT SIX PROPOSALS THAT COULD GENERATE A LOT OF REVENUE FOR MEDIA COMPANIES...AND MAYBE WE OUGHT TO TAKE A LOOK AT SOME OF THOSE PROPOSALS...

    In today’s media landscape, where competition for advertising dollars has become so intense as new media compete with old media, every media company should be taking a look at developing new and better ways to increase their advertising revenues other than just telling their salespeople to try to make a lot more sales calls.

      So, how can media companies increase their advertising revenue quickly and substantially?

      In addition to the obvious answer of increasing their advertising about the virtues of advertising in their own media, media companies can also take a look at several proposals that were developed by an advertising agency called R.M. Barrows Advertising and Public Relations in San Mateo, California.

       Barrows has developed proposals for several new and unique projects that could generate tremendous advertising revenues on an ongoing basis for newspaper companies, broadcasting companies and internet based media companies.

       In addition, each of these proposals is also designed to be extremely easy to produce, easy to sell, and extremely easy to put into action very quickly.

      Media companies might want to take a look at all or some of these proposals for projects that could help them generate a lot more advertising revenue very quickly, says Barrows, and each of these projects could be done in large and small media, all over the world.”

*All six of these proposals could generate tremendous revenues for large and small newspaper companies.

*Four of these proposals could generate tremendous advertising revenues for television and radio companies.

*Three of these proposals could generate tremendous revenues for internet media companies and the internet divisions of media companies.

*One of these proposals could generate tremendous revenues for both newspaper companies and book publishing companies that publish things like cookbooks, nature books and how-to books.

*And one of these proposals could also generate tremendous advertising revenues during the weeks preceding celebrations like Halloween and Valentine’s Day.

Media companies that would be interested in taking a look at these proposals should contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations at 650-344-4405.