Sustainable Investments™ Hosts V(max)™ Coffee Service for Blue Angels At L.A. County Air Show

LOS ANGELES - March 21, 2014 - PRLog -- V(max)™ Coffee, the first retail Socially Sustainable™ specialty coffee in partnership with Cima Coffee Farms™ will attend the Los Angeles County Air Show.

During the airshow, V(max) Coffee service will be available to the Blue Angels and other pilots during the performers brief. V(max) Coffee, which is Socially Sustainable coffee, is flown to market at maximum possible velocity to deliver coffee at its peak of freshness and deliciousness.

Socially Sustainable coffee aims to transform the lives of millions of coffee farmers currently trapped in a life of abject poverty without food security. V(max) Coffee also uses advanced Virtual DirecTrade™ technology to enable full transparency into the coffee value chain while maintaining the critical traceability between taste and place.

“As a pilot I am excited to share the great taste of V(max) Coffee with the Blue Angels and fellow aviation enthusiasts,” said James Cummiskey, Managing Director of V(max) Coffee.  “Through V(max) Coffee we are helping bridge the gap between coffee drinkers and farmers. Authentic Specialty Coffee™ not only betters the drinker’s experience but improves the life of the farmer who produced it.”

To learn more about Socially Sustainable coffee practices, tour with the team. V(max) Coffee has partnered with Cima Coffee Farms to give both pilots and non-pilots the opportunity to learn more about coffee during their coffee tours. To learn more about these tours, visit http://CimaCoffeeFarms.com/coffee_tours.

For those unable to enjoy a tour, V(max) Coffee is hosting a Coffee of the Month promotion. Members receive only Authentic Specialty Coffee, that is 100 percent guaranteed to be Socially Sustainable, at their doorstep. To sign up to receive coffee delivered at maximum velocity every month visit, http://www.vmaxcoffee.com/coffee-of-the-month/.

V(max) Coffee is making it’s way through Southern California. Following the Los Angeles County Air Show, V(max) Coffee will exhibit at the Riverside Airshow on April 5, 2014.

To learn more about V(max) Coffee and Cima Coffee Farms please visit www.VmaxCoffee.com.

About V(max) Coffee

V(max) Coffee and its sister company Cima Coffee Farms are dedicated to delivering the finest Socially Sustainable coffee from around the world to you.  Using general aviation and commercial aircraft to seek out the world’s finest coffee beans, V(max) Coffee, together with Cima Coffee Farms air-deliver fresh-roasted beans at maximum velocity—V(max)—to ensure freshness and maximum deliciousness.

About Cima Coffee Farms
Cima Coffee Farms (Cima) provides individuals the opportunity to own titled parcels of land in coffee-producing farms in Latin America. Using agronomically and economically sustainable farming techniques to improve the yield and quality of coffee, Cima provides the potential of a long-term, low-risk and moderate return for each property owner. For more information, visit http://www.cimacoffeefarms.com or call (855) 999-CIMA.

About Socially Sustainable

There is a devastating and ongoing crisis in coffee among the world’s coffee farmers.  It has simply become impossible for the majority of the world’s farmers to make a sustainable living while growing coffee.  Although many “Fair Trade” certification programs exist to alleviate these problems, it has often been written that “Fair Trade ain’t fair.” Indeed, due to high certification costs to farmers and negative returns, farmers are sometimes worse off under these types of certification programs than before.

Socially Sustainable® recognizes and prioritizes the farmer’s sustainability above everything else in the value chain. By collecting survey data to determine the average cost to produce coffee, we average the cost by region and country, then pay farmers with a gross 20% MINIMUM for each pound of coffee. This 20% profit margin provides the farmer a life filled with hope and the dignity that they deserve.

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