"Our core competency lies in the pull we have managed to create for our advertisers. PCG has been able to differentiate itself from its competition by developing a niche in the Marketing technology space", said Shantanu Banerjee, Director of Online Media Business at Pflegen Consulting. PCG syndicates digital assets for almost all the leading IT companies. The assets are distributed to a very well defined audience through all the existing digital channels. As the prospects engage through the highly targeted and compelling content, PCG gathers real-time insights using its proprietary algorithms. With the fast adoption of content marketing in the B2B space, most advertisers are adopting these new channels to engage prospects. New players like PCG have opened doors for the Indian B2B advertisers to embrace knowledge-based marketing against the traditional channels that are becoming less effective gradually.
Despite its rapid growth, PCG is determined to grow organically. The company has no plans to seek external funds at this stage. As per the sources, PCG is targeting to add about 100 employees per year for the next three to four years. Although Pflegen has been in business for over 9 years, PCG Chief, Amit Verma said in his brief interview, “PCG is new and we prefer to bootstrap”.