PRLog - March 20, 2014 - WILMINGTON, N.C. -- Everybody knows how tough it is to find the perfect wedding dress - and not just for the bride. Every woman who attends a wedding wants to be sure that they are wearing the right outfit. It can’t be something that they wear every day, and it certainly can’t be anything that is too showy or eye-catching that might take away from the bride and the rest of the wedding party. One of the people who probably has the toughest time picking out a dress is the mother of the bride.
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Think about it. They are featured throughout much of the ceremony, they are going to be right there in the front row, they will be one of the last people to go down the aisle before the bride, and they will be introduced at the reception. In short, there will be eyes on them a lot of the day, and yet, they can’t have too much of the attention. It is a very fine line to walk.
That is why The Wedding Dress Shoppe has partnered up with some of their designers who create their superb collection of wedding gowns and come up with a whole new category of dresses. Created specifically for the mothers of brides and grooms, these dresses are available exclusively through them and include such sought-after designers as the La-Perle mother dresses for weddings collection.
“It was something we could always see in the mother’s eyes whenever they would come in with their daughters to try on wedding gowns,” one of the senior sales associates recently went on the record as saying. “We could see them scanning through the bridesmaid’s dresses, secretly concerned that they were not going to be able to find the right dress for them. Naturally, we were already experts at making the shopping experience as comfortable and easy for the brides, so we just extended that same level of customer service to the mothers as well.” Now when it comes time to choose mother dresses for weddings, they can be sure to have the opportunity to find the perfect dress that fits right on the line of beautiful enough to talked about and still reserved enough to make sure that their daughter is still the star of the day.