PRLog - March 20, 2014 - Benefits
MEP-Fashion & Beauty
The Managed eCommerce Platform for Fashion & Beauty is a configured eCommerce store using an advanced frontend website allowing small to medium sized businesses to compete with the top fashion retail and department stores. Using the most advanced solutions we have simplified the whole process with the frontend website allowing smaller companies to sell products on both a national and international basis with no extra staff.
- Management of 10-100x more products with the same number of staff
- Sell nationally and internationally allowing checkout in local currencies
- Manage complex product information including sizes, colours, materials, seasons
- Add new fashion products in seconds automatically updating the eCommerce store
- Highly optimised search engine friendly product and category names
- Handle from 100s to 100s of thousands of products
- Grow your store at your own speed and add language specific stores
- Supports hundreds of payment gateways
- Single top-level-domain support as Net-A-Porter, Saks, Selfridges
- Multiple top-level-domain support with multi-language as Sephora
- Choose from 100s of pre-designed themes using the latest designs
- Includes setup and hosting, just use your web browser and start adding products
Fashion Specific Features
The fashion industry is an energetic and demanding industry with new products, styles and ranges coming on to the market constantly. Prices change as the seasons go by and old products are replaced with new styles, managing all this information means that smaller companies cannot grow and sell higher numbers of products or expand internationally.
The solution has features to streamline the whole process making product data entry simple, efficient and easily expanded for growth. The solution takes the complexity of multiple size and colour combinations via a simple management tool, images can be uploaded or reused and a product can be entered in seconds. Once a product has been added or updated, it is almost instantly available for purchase. Brand specific categories can also be setup so that products are automatically added to the brand which allows visitors to find products faster.
The solution is available in three different configurations that determine performance of the site and the guideline marketing budget to allocate: Standard - marketing budget 8% - social media effort high; Advanced - marketing budget 6% - social media effort medium; Enterprise - marketing budget 4% - social media effort low. The platform has been designed by international consultants who have adapted the solution to differing styles of business, a low margin high volume business would normally use the Standard platform, a high-end luxury retailer would normally choose the Enterprise platform however each business is unique meaning we help choose the correct environment for your store.
One of the key features of the platform is it ability dynamically adjust pricing based on the supplier pricing in local supplier currency. Enter the price of the product one in the supplier currency, allocate the inbound cost of goods from the supplier to you or your warehouse, allocate for each country the inbound duties and markups, and the system automatically calculates the Delivery Duty Paid prices to the end customer in realtime. If you need to increase your shipping costs or adjust your markup for a specific supplier, the prices are reflected automatically on the website. The system also takes care of currency updates and provides for local customer currency checkout, based on the same process that Net-A-Porter use to sell their products. With a single change you can also discount the pricing of a specific category, specific brand allowing the business to handle 10-100x more products than a standard retailer.
The frontend website can be configured to link to all the key social networking sites including Twitter and Facebook automatically sending new products to the sites so that there is no manual intervention. We can also setup a blog or magazine that is integrated directly in to your eCommerce store so visitors never leave the site and see news, fashion events and promotions, all managed via the leading blogging tools, WordPress or Drupal.
Products that are on promotion can also be sent to social networking sites automatically, if you have multiple stores we can make sure that each site sends only the updates to the correct site such as specific Facebook Fan Pages.
The business environment is changing and companies are looking to expand their operations to compete with the larger retail and department stores. This brings many problems, most eCommerce software do not have efficient data entry tools and it can take anywhere up to 10minutes to add a single product, images must be changed in separate applications and uploaded manually taking even more time. Most smaller eCommerce applications also cannot handle large datasets and do not provide facilities for multi-language, multi-currency and multiple different domains pointing to the same store.
The solution can be enhanced as the store grows and covers all of these and more, it allows data entry of new products in seconds as you only enter the minimum data necessary, and with a single tab product entry multiple languages can be added instantly without ever changing between products or screens. Even translation can be outsourced to third parties as the product manager is a separate application that includes a two stage approval process, translators can update the products and you can then publish the changes which are automatically sent to the frontend website.
You can have domains for specific countries all pointing to the same url, and as they all use the same product dataset you only need to change prices, availability, descriptions, images, categories in one location. The products and categories are all optimised for search engines giving your store greater exposure so that potential customers can find your products.
The solution uses a high performance hosting server which is configured to provide performance to compete with stores such as Bloomingdales. Over 40% of consumers expect a web page to load in 2seconds or less, however a recent Alexa report states that most sites load on average in 8s. This means that the longer a page takes to load the more visitors who will abandon the site causing lost sales, for every extra second a page takes to load it is estimated that 7% less visitors convert to purchasing customers. Using the latest software the store is hosted on the highest performance environment possible, fully managed hosting is included in the solution and expandable within seconds based on your stores specific circumstances.