To compete with Zara, H&M and Forever 21, AMAKA GLOBAL aims to be the world best fast-fashion retailer. To support this ambition, AMAKA GLOBAL will hire a new General Manager with a fast-fashion background. The move will mean lower prices and increased global supply sources to adjust more quickly to the changing styles. Teens have been gravitating toward the fast-fashion sector, shopping more frequently at lower price points. The move by AMAKA GLOBAL comes as teens are turning away from traditional retailers in favor of fashionable items.
Research has shown that the target market of Fast Fashion-minded consumers and Fast Fashion retailers would grow beyond expectation as consumers want to buy more clothing than the already existing Fast Fashion brands like ZARA, H&M, FOREVER21 & GAP brands currently offer.
Founded in Paris France, AMAKA GLOBAL is ready to take on the fast fashion industry by offer the latest fashion trends for women, men and kids. The success of AMAKA GLOBAL’s collections will be in the ability to spot and take on board constantly changing trends. AMAKA GLOBAL’s design team, made up of professionals from around the world with headquarters in Dubai, will continuously be on the lookout for customer’s preferences, likes and demand.
AMAKA GLOBAL is a brand that will be identified with the city of Dubai where most of the store's inventory will be designed considering that Dubai and luxury is nearly synonymous with Luxury.
AMAKA GLOBAL Fast Fashion press conference is scheduled for MAY 2014 at the world only 7 star and most luxurious hotel in Burj Arab Dubai.
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