Another, often misinterpreted, option is attending a celebrity gifting suite, a staple of the Hollywood community where gift-bags with new products are distributed at celebrations thrown in conjunction with major awards shows. Unlike the stereotype of items simply being thrown into bags and handed out to the attendees, with products shrouded in anonymity unless the recipient takes the steps to research it themselves, Celebrity Connected takes an entirely different approach.
Brands interact and market to over a hundred celebrities, allowing stars to attach a face to every product, while collecting all photo and video from the event to keep for their own marketing purposes.
“At the end of the day these gifting suites are for the clients, not the celebrities,”
Each event’s environment is similar to a trade-show. Businesses reserve a space and create a display to promote their brand. By identifying and inviting new, innovative products that may not have otherwise had exposure, Celebrity Connected creates events with a fresh, compelling atmosphere. Technology, apparel, lifestyle, cosmetic, culinary, and many more are represented at these special engagements. Integrating a large collection of celebrities from all forms of media, businesses are afforded the luxury of pitching their product to celebrities from a broad range of demographics. Stars of cinema, television, music, and athletics all turn out for the best gifting suite in Hollywood. All this along with vast coverage from media outlets reporting on the events allows for an aggressive approach to publicity.
Celebrity Connected also curates its business model by adapting to today’s marketing practices, such as social media.
“Social Media as a marketing tool is more important than ever, something that we definitely take into account when we work with our clients” remarks Diana Colmenar, Vice President of Marketing for Celebrity Connected. “When you get one hundred celebrities into a room, and each one of those celebs has between fifty to a hundred thousand followers, you’re talking about your brand reaching millions of people simultaneously. That type of visibility is invaluable, and something that you’re not going to experience anywhere else.”
The stars at events are encouraged to Tweet, Instagram, and post to Facebook throughout their interactions with brands and, given the vibrant atmosphere that Celebrity Connected creates, they are more than happy to. Celebrity attendees have gone as far as investing in a product, wanting to get their foot in the door with an unknown brand.
“Katie Maloney [from Bravo’s Vanderpump Rules] posted a picture on Instagram of her using Rita Rims with the comment ‘Pre rimmed cup changed my margarita game.’ I commented back to her a couple times and watched our followers grow. It was crazy stuff!” exclaims Tawney Fitzhugh, owner and founder of Rita Rims, a company that provides margarita cups with pre-rimmed salt and sugar. Most consumers would never have known about Rita Rims, but when a reality personality is seen using them, it becomes a must-have product.
Rita Rims is one of many that have benefited through their relationship with Celebrity Connected. Custom Designs by Cyndie Wade, a business that creates customized hand-painted wine glasses, has seen their orders explode.
“Since [participating in] the events, I've had several celebrities join my Facebook page, I’ve received numerous inquiries about my products and an enormous amount of PRICELESS exposure” says Wade, who went from working within her local up-state New York community to receiving orders worldwide.
Gifting suites can also become an entry point to further opportunities and services Celebrity Connected provides. A comprehensive marketing firm, they assist and specialize in all facets of brand management. Looking to create strategies based around the clients’ own goals and strengths, Celebrity Connected capitalizes on their own experience within promotion. Search engine optimization, content management, and social media campaigns name a few of the many angles through which Celebrity Connected seeks to improve the standing of clients. These services truly utilize every resource available to help companies reach their next level of success.
“The email appeared to be a ‘too good to be true’ opportunity”
No one denies the importance of celebrity influence, but the question always lies in the best way to tastefully take advantage of it. Celebrity Connected answers those questions, doing everything within their power to help a business break into the spotlight by becoming connected.
Visit their website http://www.celebrityconnected.net/