A uniquely engaging fundraising event with none of the hassle

LONDON - March 19, 2014 - PRLog -- Today iGlobalWellness launches The Charity Stay Active Challenge, enabling charities to make the donations they receive as valuable to their donors as to the charity’s work.

London, UK – Fundraising events rarely net more than 50% of their total expenses. Events are uniquely engaging fundraising tool, providing a fun, exciting way to introduce new supporters to a charity’s mission and reinforcing the charity’s relationships with current supporters. But successful events take time, research, planning and huge investment and can be prohibitively expensive in terms of staff time and volunteer hours.  So what’s the solution?

Today iGlobalWellness launches an entirely new kind of fundraising event. The Stay Active Challenge is a way for charities to host and have complete control over a fundraising event, with none of the hassle and expense. Combining fun, advanced technology and 1-2-1 support, the Stay Active Challenge is the most enjoyable, engaging and effective health and wellness initiative ever developed. This revolutionary event gives non-profit organisations:

• A branded, nation-wide or international event

• An event charities can host time and again with no expense whatsoever

• A guaranteed yield from fundraising events (no expense means no risk)

• The opportunity for an organization to broaden its giving network in a way that it can capitalize on

• A unique way to make donations as valuable to donors' health as they are to the health of the charity.

Competing in teams of five, participants are challenged to increase their daily activity levels as much as possible over the course of the Challenge. Any activity counts, big or small – doing the gardening, cycling to work, even going shopping. It’s simple: The team with the biggest increase in activity wins.

Participants wear the iAM, a revolutionary activity monitor developed by iGlobalWellness, which measures speed and intensity of movement, combined with calorie burn and metabolic data. The iAM converts all this data into Stay Active Challenge Points and wirelessly uploads it to each participant’s online profile on the charity’s tailor made challenge website.

Donors have a variety of ways to sponsor participants: For every percentage increase in activity, for every Point earned, or by setting Olympics-themes mini challenges. Donors are automatically updated on their participant’s progress through the Challenge. A recommended minimum donation requirement of £35 ensures that all costs are met and that all proceeds from the event go straight to supporting the charity’s work.

iGlobalWellness provide full-time support and advice to the charity and all its participants for the duration of each Challenge. All the charity has to do is decide when they’ll be hosting an event, and for how long, and iGlobalWellness sort out the nitty gritty. This means that the Stay Active Challenge is the first opportunity many small charities, who lack the resources to organize a large scale event alone, will have had to utilise this uniquely engaging mode of fundraising.

Once the challenge has finished, participants can be offered the chance to keep their iAM and online profile to help them pursue their long term fitness goals in exchange for a small monthly donation to the charity. iGlobalWellness will continue to provide support and the charity will receive their supporters’ monthly donations, yielding an income source charities can plan by.

Until now corporate participants have been the ones to benefit from the Stay Active Challenge. On average previous participants have increased their activity levels by a life-changing 74% and 63% have said that they’re a happier person since taking part in the challenge. These incredible health-benefits enable charities to give back to supporters by ensuring that donations help the donor as much as they help the charity.

Charities know better than anyone how important it is make investment go further, and perhaps the most unique element of the Challenge is that with one payment charities can run limitless events. For a single payment charities get an iAM they can use with countless profiles, enabling them to run a fundraising event every year.

The Stay Active Challenge is a unique opportunity for charities to build long-lasting, rewarding relationships with supporters. For more information or to talk about creating your own Challenge contact iGlobalWellness at:

Phone: 020 7993 5618

Email: info@stayactivechallenge.com

Online: www.stayactivechallenge.com

For press enquiries please call + 44 (0) 20 8150 3455 or email belinda.keller@nilmot.com

Find iGlobalWellness on Facebook at www.facebook.com/iGlobalWellness

Follow iGlobalWellness on Twitter at @iGlobalWellness