Co-Managing Partner, Doug Horn, says of the expansion, “For years now, law firms have been telling me they want to garner greater market share and develop more business through strategic marketing, but many were gun-shy to take the leap in making a fulltime hire.” He continues, “While our main focus remains on identifying and placing premier legal talent, this new service is designed to benefit a law firm’s bottom line by integrating top tier legal marketing executives into their company on an as-needed basis. We can offer law firms the added benefits of leveraging the best in class marketing services without the costs and risks associated in creating a permanent position.” Law firm marketing veteran, Nathan Smith, is leading this new division. Nathan has been a marketing executive in the legal space for close to 15 years and was the former Director of Marketing at Gunster, an 11-office corporate law firm in Florida.
For the past 15 years in particular, law firms have had to define value propositions, create competitive advantages, and position themselves properly in their markets to attract new business. As a relatively new discipline, the talent pool for bona fide legal marketers is shallow. The fact is, there are more law firms looking for this specialized service than there are professionals available. The model that Palmer Kent is establishing is one of Fractional Chief Marketing Officer (CMO), essentially an on-call service that law firms utilize to create marketing plans; implement business strategy; and increase revenues. Services offered to law firms include, but are not limited to: strategic marketing development;
“The simple truth is, every law firm must market themselves. Those that engage in smart marketing realize greater returns on their investments. Our new services give law firms of all sizes the ability to engage in legal marketing on their terms: as much or as little as they need.” states Alyssa Lerner, Co-Managing Partner.
About Palmer Kent Associates:
Palmer Kent Associates is a results-driven executive search firm specializing in the recruitment and placement of exceptional attorneys and senior level staff for leading law firms, specialty boutique firms and corporate law departments throughout the world. With more than 60 years of combined experience in the legal recruiting field, Palmer Kent Associates work with the largest and most respected law firms and in-house legal departments in the world, placing many partners, practice groups, counsel, associates and in-house counsel. We enjoy an outstanding reputation among both candidates and legal employers by providing the most thorough and confidential searches. Learn more at www.palmerkent.com