Generic drugs are copies of patented brand name drugs that have identical dosage form, potency, route of administration, quality, and intended use as the originals but generally cost 50-70 percent less.
It is expected that branded drugs with sales of up to US$135 billion will go off-patent by 2015, giving generic pharmaceutical companies enormous chances to capitalize on the market. One such drug is the antidepressant Lexapro, which recently came off patent. Both Mylan Pharmaceuticals as well as Teva Pharmaceuticals are releasing generic versions of the drug.
Additionally, mergers and acquisitions are dramatically changing the global healthcare and pharmaceuticals landscape. Generic drug vendors are using mergers as a core growth strategy in order to rapidly expand business. One of the leading vendors in the market, Actavis plc recently acquired Forest Laboratories—
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Global Generic Drugs Market 2014-2018 (http://www.technavio.com/
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