An 18-month stint at Max Healthcare helped him understand the issues that patients have to deal with, like finding an empathetic and the right doctor, and the costs involved. The result is the self-funded CrediHealth. com, which went live in January. An industry veteran and founding managing director of Hewitt Associates India and former COO of Max Healthcare, Virmani sees CrediHealth solving the people's problem of looking for the right doctor or a diagnostic centre, besides being an additional sales channel for the hospitals.
Says Virmani: "Cost of sale for a hospital is 12-15% [that is, commissions given to doctors to send patients for check-ups]. In our model patients choose a hospital based on actual patient feedback that we collect, allowing for a more informed decision." Started in Delhi NCR region CrediHealth has tie-ups with 55 hospitals and diagnostic centres, including Max, Apollo, Fortis, Ganga Ram and, boasts of a roster of 500 doctors on the portal, besides 50,000 unique visitors so far.
While the model helps a patient crowdsource a doctor, be it a cardiologist or a dentist, users can also seek second opinions from doctors at any of the registered hospitals. Explains Virmani: "A patient may have consulted a doctor but wants a second opinion. For a fee, equivalent to the out-patient department charges of a hospital, a patient can seek a review from another doctor." The doctor will evaluate any X-Ray, blood test, ultrasound reports etc to offer the second opinion.
"We give people informed decisions. Our goal is to build a Google of healthcare,"
"They don't offer discounts to patients. Patients registering on our site for hospital visits can get 10-15% off their OPD charges," says Virmani. Apart from providing information, second opinions and patient registration, CrediHealth. com's team of 25 includes content writers who bring out reports on 45 common procedures—cardiac, cancer, knee operation, hip replacement and so on. Virmani is also targeting medical tourists.
"International patients are fleeced. In Delhi NCR region alone medical tourism is a Rs 180-crore business annually. Touts at airports misguide patients. Now they can register with us before flying to India. They will be fully aware where to go and whom to contact once they register with Credi-Health,"
CrediHealth claims a robust business model — like taking a cut from hospitals for business generated through the site, in what it calls performance incentive. Another is a subscription fee from standalone centres like a hair transplant centre or a dental clinic that registers with CrediHealth. But the site is yet to make money. "That's a conscious decision. For first six months we will create awareness. The challenge is to change the habits of people," Virmani adds.
For more information, visit http://www.credihealth.com
Credihealth is the leading service provider of the complete range of health care consultation. Headquartered in Gurgaon, it has some of the best and the highly reputed doctors and hospitals as its members. It majorly deals in providing comprehensive guidance with regard to healthcare including the best doctors, hospitals and treatments as for the need in question at the best costs.