The time spent at this conference allowed representatives from Ignite to learn more about managing people and dealing with clients. The company representatives went back to Illinois with brand new information and insight into the industry, which was quickly implemented into daily working activities. The high energy training time ensured that effective new ideas and inspiration were injected into the company, meaning that clients will receive an even better service from Ignite team members.
Speaking last week, a member of management commented on the recent conference: “We think that encouraging our team members and training up representatives is really important. Regardless of how well we are doing, we can always improve, and this training conference was a great way of injecting new inspiration into our company. The representatives that went to the top leader’s meeting in Dallas came back with brand new enthusiasm for their role, and a great deal of praise for the expert speakers that gave talks at the conference. It was a great success and we’ll definitely be looking into sending representatives to the next meeting.”
The top leader’s meeting is just one of a number of incentives by Ignite to ensure productivity and efficiency within the company. This fall, there will also be an R&R owner’s weekend trip. This event spans two days and includes relaxing time during the day. Located in a luxurious hotel with state-of-the-
“We believe that rewarding team members within the company with relaxation and light training is a great way to improve morale and boost productivity within the company. Organized events like this in the past have proven successful, and we look forward to sending two representatives to Jamaica this fall,” management added.
Market Trends Show Continued Successes for Ignite
Ignite has been incredibly successful with its marketing and sales strategies, and statistics for the cosmetics industry show that there is plenty of room for continued success. The industry for cosmetics has increased rapidly over the last few decades thanks to the increase in use of hair care, skin care and personal products. With an ageing American population, cosmetics products will only continue to rise in popularity and usage due to the large number of anti-ageing products on the market. Not only that, but more men are using skin care and hair care products than ever before.
In the United States alone, there is estimated total revenue of around $55 billion for the cosmetics industry. The industry also employs more than 53,000 people as of 2012 statistics, and the industry is expected to increase through 2013 and 2014. Though the sale of cosmetics products online has increased and now accounts for $7 billion of revenue out of $55 billion, in-store purchasing remains the most popular. This also confirms that there is an increase in the need for learning about products before purchasing.
With direct marketing and sales initiatives from Ignite, customers can learn more about a product than they can online, and even speak to representatives who have used the products themselves. This provides companies with the perfect opportunity to connect with their customers, offer introductory prices and establish a brand of trust and customer satisfaction. With this in mind, there appears to be plenty of scope for Ignite to continue its impressive performance within the cosmetics industry.
“We always look forward to working with new brands,” claims management. “We are always on the look out for great products and fantastic new emerging brands, and we’re excited to see what’s around the corner in fall 2013 and throughout 2014. We’re in a really exciting time for the cosmetics industry, with great new products using Vitamin D are expected in no time at all. The next few years look really promising for the cosmetics industry, and by looking out for and working with promising emerging brands, we can ensure that customers get the chance to use only the very best cosmetics products.”
Ignite is a sales and marketing company that is focused on cosmetics products. The company offers representation for clients that have the best cosmetics products, relating to hair care, skin care and anti-ageing serums. The company also offers a unique, direct promotional strategy which ensures that customers have the chance to experience products before they buy. Customers will also be able to learn about these products by speaking to representatives who are educated in the products on offer, as well as enjoy introductory prices.
Time and time again, Ignite proves that its direct promotional strategy out performs other traditional forms of marketing and sales. The company also has a growing team of marketing and sales representatives who are experienced in the cosmetics industry. Having gained a reputation in Illinois for providing the best in marketing and sales campaigns, Ignite is now expanding and providing services to a range of cosmetics clients.