He continued, “We are always looking at our team members within our company and looking at who we think deserves to be moved up to management level. Through a series of procedures and interviews, we’re glad to announce five team members are being moved up to team managers so that we can continue providing high quality, targeted promotional campaigns for a range of clients across Chicago land and the state of Illinois.”
The five employees that have been promoted are Melissa Macomber, Mayra de la Rosa, Maggie Beck, Rissi Pacheco and Jeff Spokas. These five hard working advertising and marketing specialists will be in charge of running different campaigns. They will be responsible for territory management, team development, demographic research, training employees and recruiting. They will also be tasked with making one-on-one contact with specific clients.
Hart also recently announced that on top of the promotions of Macomber, de la Rosa, Spokas, Beck and Pacheco, a brand new team in Raleigh North Carolina would be starting up.
“We’ll be opening up a brand new branch in the Raleigh North Carolina area as of August 5th, which will bring with it exciting new opportunities to expand our influence on consumer products. We have the knowledge and experience required to help people in North Carolina expand their customer reach and establish recognized brands.”
Team member Daniel Sorce will be heading up this new project, and with the new branch comes an expansion team of five new employees.
Ignite started off with humble beginnings, and now boasts a number of high profile clients that are benefitting from their targeted, direct advertising and marketing campaigns. The new expansion of the business signals a whole new era for the company, spreading the word of new possibilities for established and emerging brands in a whole new area.
Economic Climate and Cosmetics Industry Boom Allows for Continued Expansion
The cosmetics industry has always been one to watch for entrepreneurs, and current statistics show that the industry is set to just get bigger and bigger. In 2010, the cosmetics industry and world make-up market was worth roughly $35 billion, according to reports from MarketLine, a company that provides accurate and up-to-date research reports on companies, industries and countries across the global market. This represented an annual growth of more than 4% between 2006 and 2010. It was in fact face make-up that showed the largest market segment increase, generating revenue of more than $12 billion at this time. Today, the market is expected to continue its growth. It is thought that by 2015, we will see a further 4% growth (or more), which would make the market worth more than $42 billion globally.
MarketLine also picked up that the world hair care market is a large cosmetics segment. This market generated revenue of over $49 billion in 2010, and the annual growth rate for this segment of the cosmetics industry is exceeding 3.5%. Statistics now show that expansion is going to slow, but remain high, and by the end of 2015 we should expect the market to be worth more than $58 billion.
For these reasons, Ignite is set to continue expanding. Offering high quality advertising and marketing promotional campaigns in the cosmetics industry, the company will continue providing these services for both new and established brands. With a range of high profile clients already under their belt, the next two years will be an exciting time for everybody at Ignite.
The recent promotions and expansions are only the very beginning, and Ignite will be keeping its current clients informed of new services, expansions and growth in the business. Furthermore, the company will be continuing its record of providing high quality advertising and marketing campaigns, designed to fit each client individually.
Ignite is a marketing and advertising firm that offers high quality and individual promotional campaigns to ensure companies maintain a wide reach of clients. They offer assistance in marketing and product advertising, and offer direct, in-store promotional campaigns in areas of high footfall. Through creating these personalized campaigns, Ignite has gained a reputation in Illinois for providing the most effective campaign strategies.
Together with an enthusiastic, talented and growing team of advertising and marketing specialists, the company is continually providing expert representation for brands in the cosmetics industries. They already work with a number of leading companies, and in light of the continued rise of the cosmetics industry, is planning to offer their services to even more clients.
Services provided by Ignite outperform online marketing and advertising and other marketing channels, thanks to their expertise in direct advertising and marketing. This kind of promotion allows potential customers to get to know a product before purchasing, ensuring that they are making an informed decision. Customers also have access to experts from the get go, giving them the chance to learn and giving clients the chance to establish brand loyalty from the very beginning.