Several videos for the companies microfiber detailing cloths have been posted to YouTube ranging from instructional videos to customer reviews of the product.
Boyce Henry, director of product and brand development for Savy Industries, commented on the video lineup, "We currently have over twenty videos for our microfiber cloths with several added recently. We are trying to add two or three a week for this product line. YouTube is such a powerful platform to convey information and we feel that using it to reach the masses about our company and products is essential. We can promote, educate and entertain with videos much more effectively and efficiently than with text only. That is not to say that text only news or advertising is obsolete. Far from it. The idea, for us, is to combine and compliment both mediums for maximum effect. Many people prefer reading text and many enjoy watching a short video."
Henry went on to say, "The tools available to produce videos in house have become very user friendly. And, for variety, various sites and agencies are available for outsourcing these projects. Simple to produce and very effective, videos allow a message to be in animated text, power point slides, photos, video in video and a host of other configurations for interaction with current and potential customers."
More than 1 billion unique users visit YouTube each month and more companies are implementing the power of video presentation as a means to inform existing and future customers on everything from company news to product promotion and education. User friendly technology has made YouTube and other video sites very cost effective platforms for providing informative content in a interactive way that only the internet can provide.
Visit http://www.savyindustries.com for more information.