Sudvinbio, the organizer of Millésime Bio, one of the foremost international events in organic winegrowing, has described this year’s event as an outstanding success, thanks to the record number of visitors. Indeed, visitor numbers increased year on year (from 4,160 in 2013 to over 4,240 in 2014), with 20% of visitors coming from outside France.
Visitors to the trade show represented a total of 20 nationalities. The majority of visitors came from the Benelux countries (19.60%), followed by Scandinavia (15.60%), Germany (14%), North America (11%) and, finally, Asia (6.80%).
Exhibitor numbers also rose – from 689 in 2013 to 787 in 2014 – with France, Italy and Spain the most represented countries. However, attendance from a number of other nations was also strong, with winegrowers based in countries such as Germany, Portugal and, for the first time, Slovenia, exhibiting at the trade fair.
Millésime Bio was held at the Exhibition Centre, in the city of Montpellier (Southern France), from 27 to 29 January of this year. Millésime Bio is a unique concept that brings together organic wines from a variety of French regions and from many countries outside France.
The trade show provides an important platform for dialogue and exploration through conferences, and the increase in visitor/exhibitor numbers at this year’s event is confirmation that Millésime Bio has become established as the trade event of reference for the organic-wine sector.
The organic-wine market is steadily increasing in overall importance, with a 6% rise in the size of the land area given over to organic-wine production in France between 2011 and 2012. Over a four-year period, the surface area devoted to organic winegrowing in France has almost tripled. The three leading French regions are Languedoc-Roussillon (51,385 acres, up 4% in one year), Provence-Alpes-
According to a consumer survey carried out in France in 2013 by French market-research company IPSOS, one in three people polled indicated regularly or occasionally drinking organic wine. The industry turnover in 2012 stood at €413 million overall (up 15%, year on year). Export sales — to countries such as Germany, Japan and the USA, among others — have risen and, at €58 million in value, now represent 19% of the turnover of the organic-food-
The prime distribution channel for organic wine is direct sales (36%), followed by retail outlets specializing in organic products (27%), mass-retail food stores (19%) and, finally, small shops (17%).
Sudvinbio was formed in 1991 by organic winegrowers in order to collectively promote their wines. Formerly called the Inter-professional Association for Organic Wine from Languedoc-Roussillon (AIVB-LR), it was renamed Sudvinbio in 2012.
Today, Sudvinbio is held in high regard by industry professionals and by institutional players as an active and dynamic association which, through its actions, has widely contributed to enhancing the profile of organic wines from Languedoc-Roussillon, and that of the organic-wine sector in general.
The next Millésime Bio trade show will be held from 26 to 28 January 2015 at the Exhibition Centre, in Montpellier (Southern France).
For further information about the trade show, please go to: http://www.millesime-
For further information about the association, please go to: http://www.sudvinbio.com
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Ms Kate RILEY - Press Officer
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