PrismaStar launches Product Advisor

CAMBRIDGE, U.K. - March 17, 2014 - PRLog -- Part of the company’s suite of guided selling solutions, the PrismaStar Product Advisor has full omni-channel capability, allowing seamless working across PCs, tablets, phones and in-store kiosks. It also includes personalisation by taking feedback from consumers’ own personal experiences and aggregating that information with other consumers’ experiences to give the best possible buying journey through to purchase.

Jonathan Horden, Chief Executive Officer of PrismaStar, explains: “The PrismaStar Product Advisor builds on our existing products and experience with major retail brands such as Tesco, Shop Direct and Curry’s to offer a seamless omni-channel experience to consumers, with the addition of detailed customer insight to make that experience very personal. This will dramatically increase the conversion rates for online retailers as well as improve average order value.”

PrismaStar will be launching the Product Advisor at this year’s IRX in Birmingham on 26^th/27^th March where it will be hosting an exhibition stand (number F63).