“One of the most commonly asked questions we receive is, ‘what separates your firm from other law firms?’ Our new website boldly answers this by prominently displaying our most important asset – our people,” said Thomas Choberka, Kelley Kronenberg’s Chief Marketing Officer.
As part of an extensive branding campaign, Choberka and the firm’s marketing team underwent a six month endeavor before introducing the new site. Created with the user experience firmly in mind, the new website design uses the latest technology to ensure compatibility with today's browsers and mobile devices. The website can be viewed on smartphones, tablets, and other mobile devices without the loss of functionality.
Choberka also noted that while most law firm websites tout their strength, they spend little time highlighting their attorneys. “We believe our firm is strong because of the level of talent and the collective knowledge of our people. As a law firm, we are not selling a product; we are selling our attorneys, and what they bring to the table. They are the stars of the show.”
To showcase the attorneys, the firm utilized custom photography shot in an environmental style to accompany each detailed biography. The photos were taken at 10 different locations and the result is a website that is visually stunning. Additionally, users can also learn more about the firm’s history, community involvement, corporate culture and services, with expanded sections on our charitable and non-profit support, innovative technologies, business model, and practice area resources.
"Our firm has grown and evolved so much in the last few years, we felt a dynamic new web site was needed to showcase who we are today," Choberka said. Established in 1980 as a Workers’ Compensation boutique firm, Kelley Kronenberg has progressed into a full-service law firm with nearly 100 attorneys in 12 offices located throughout Florida, Houston and Chicago.
“Our website reflects the caliber of our employees, as well as our extensive blend of practice areas. The website now captures the look and spirit of our firm and our brand,” said Firm-wide Managing Partner and Chief Executive Officer Michael Fichtel. “This site represents the firm we have become: modern and progressive.”
About Kelley Kronenberg
Kelley Kronenberg is a national, full-service defense litigation law firm. Since 1980, the firm has built its reputation through hard work, passion and a focus on client service. Kelley Kronenberg represents clients across more than 25 practice areas and provides a full spectrum of litigation defense services. With nearly 100 lawyers and a network of 12 offices, it is ranked number 19 out of the top 25 law firms in South Florida by the South Florida Business Journal, and has been recognized as a Top Law Firmin Florida by the South Florida Legal Guide and LexisNexis ® Martindale-Hubbell®