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20 x 60 Partners with the Intercollegiate Dressage Association


 
 
20 x 60 is a Proud IDA Sponsor
20 x 60 is a Proud IDA Sponsor
PRLog - Mar. 17, 2014 - SAN FRANCISCO -- Today, 20 x 60 (http://20x60.com/), the revolutionary equestrian brand behind the Hannah Breech for dressage athletes, announced its official sponsorship of the 2014 Intercollegiate Dressage Association (http://www.teamdressage.com/home) (IDA) National Championship in Danville, Virginia.

Held annually, the IDA National Championship welcomes top-notch, high-achieving college athletes to represent their universities and compete for the best dressage score at the national level. 20 x 60 CEO Alexandria DeVries, an IDA alum and Co-Founder of the Cornell University Dressage Team, brings extensive experience and support to the organization and to the young equestrian athlete scholars participating in the IDA.

An exciting new equestrian brand, 20 x 60 offers a perfect balance between modern equestrian athleticism and classic equestrian luxury. For the athlete, this translates to maintaining the tailored foundation of equestrian apparel and modernizing it with high-end athletic fabrics and technical design.

“We at 20 x 60 are honored to support the IDA as a Platinum Level Sponsor. A fundamental part of 20 x 60’s vision is to give back to the sport and inspire the continued development of the training and foundation of dressage riders, horses, and trainers across the country, said Alexandria DeVries, CEO of 20 x 60. “20 x 60 celebrates our country’s young and talented dressage athletes as they achieve their higher education goals, and through this partnership, we hope to bring awareness to the sport.”

In addition to their sponsorship of the National Championship, 20 x 60 will be showcasing the riders’ inspiring stories through blogs and spotlights, encouraging others to set and strive for athletic and educational goals while always reaching for more.

“We are thrilled to be partnering with 20 x 60 during such an important time for the Intercollegiate Dressage Association,” said Ginger Henderson, Development Officer for the IDA. “We’ve found that 20 x 60’s products perform to the highest athletic standards, and we love that the apparel is designed by and for dressage athletes.”

ABOUT 20 x 60

Contemporary, sophisticated, technical, and cool, 20 x 60 collections include flattering designs, unique color combinations, and luxury-level detail, tailor-made for athletes from stable to city. Distinctively styled tack and accessories for the horse compliment the rider collections, supporting and representing the cohesive partnership between horse and rider. Made in the US and designed by an American dressage rider, 20 x 60 addresses a gap in American-made, fashion conscious clothing for riders. You can learn more at: www.20x60.com

ABOUT INTERCOLLEGIATE DRESSAGE ASSOCIATION

The mission of IDA is to introduce students to the equestrian discipline of dressage and to foster continued development, understanding and appreciation in the art of dressage through organized student competitions and educational opportunities. IDA’s main functions are to promote the sport of dressage and to establish and enforce IDA rules and policies.


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Contact Email:
***@20x60.com Email Verified
Source:20 x 60
City/Town:San Francisco - California - United States
Industry:Apparel, Sports
Tags:dressage, equestrian, made in the usa, college, athlete
Shortcut:prlog.org/12296439
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