"The Be You campaign is a silent photography campaign promoting individuality. Founder and Hollywood publicist J.Ryan collaborated with Co-Founder and Creative Director, Brenn Colleen, on this photography escapade after watching a very compelling documentary following the lives of several subjects and the difficulties they faced simply for being different. They faced various adversities, some as extreme as death," states the movement’s official website. "As gut wrenching as the film proved to be, it also inspired the two in a new way. Both wanting to make a very clear statement that individuality is sacred, the two teamed up with Orange County photographer JB Jakubek and created what is now, The Be You Campaign."
The Be You creators hope the message of the campaign transcends into the community and allows kids who suffer bullying to be comfortable in their own skin, despite the adversity they face. There are plans to spread the empowering message through numerous fundraisers and events while encouraging hope and individuality.