The event was covered by all news channels and media. FIFI represents Food & Beverage Importers from India. The objective of FIFI is a common platform for promoting, encouraging & Supporting Food Importers from India and for development and facilitation of Trade. The organization to highlight issues like Non Tariff Barriers, High Custom Duties, FSSAI laws & Inter-state Taxations. The forum also presents a united front to Different Government bodies, Business forums, trade commissions & International chambers.
On the Occasion Mr. Amit Lohani (Convenor) of FIFI said "FIFI as an APEX body representing Food Importers in India thanks its members for the entrepreneurial skills which contribute to 850 million US$ worth of buying power. Our members have been instrumental in creating new categories and quality benchmarks in food & Beverage industry.”
The Canadian High commissioner Mr. Stewart Beck emphasized the need of such a body which gives a platform to all trade embassies for a legitimate trade representative and a database of genuine importers. He was also overwhelmed by such a large presence of dignitaries to support FIFI .
The French Ambassador Mr. Francois Congratulated FIFI on its endeavor to bring together the constituents of the International F&B trade and invited FIFI to host a similar event at his residence next year .He also stated that India needs to have a more open F&B sector allowing French products like Dairy , wines and artisanal products.
The Tunisian ambassador Mr. Tarek Azouz accentuated that FIFI members should focus on Tunisian products especially olive oil and offer the best quality products of Exporters from Tunisia. He highlighted the significance of Tunisia in the Olive oil sector and its prominence in World Olive oil market.
FIFI has been bringing forward Critical issues faced by this industry specially increased levels of regulation without any Risk Bases analysis on labeling, product approval, 100% sampling. FIFI has given various Representations to FSSAI, Minister of Health Mr. Ghulam Nabi Azad on the concerns of the importers and the issues currently being delay by the F&B Trade.