'Hot Here: It's Always Cool in Delray Beach'
Summer Marketing Campaign
(Delray Beach, FL – March 11, 2014) “No matter what the thermometer says, this summer it’s always cool in Delray Beach.” That’s the message the Delray Beach Marketing Cooperative will be sending out beginning this month with its new “Hot Here: It’s Always Cool in Delray Beach” summer marketing campaign.
"The campaign is designed to bring visitors to Delray Beach in the summer and shoulder seasons to support our local businesses,”
The campaign, created by Immelman and DBMC Associate Director Stephen Chrisanthus, will target in-state travelers as well as residents of cities with non-stop flights to Palm Beach International Airport. It will use heavy social media and public relations, in addition to advertising, to get the message across.
"The locals know that Delray Beach is a cool place to be year round,” Chrisanthus said. “We want to send that message to cities that may not know about us, that this a fantastic place to visit during the summer.”
"In Delray Beach, you can get the best of a big city – with culture, art, great nightlife and restaurants – and at the same time you have a small town environment where you can find a relaxing getaway on the beach,” he added.
The ads are designed to drive customers to visit
"This is a simple campaign that people can relate to,” Chrisanthus said. “In the summer months it is hot everywhere, so why not be cool in Delray?”
About the Delray Beach Marketing Cooperative:
The Delray Beach Marketing Cooperative (DBMC) is a partnership between the City of Delray Beach, the Community Redevelopment Agency and the Greater Delray Beach Chamber of Commerce. The DBMC’s mission is to attract people to the City, create a positive image and increase awareness of Delray Beach for a positive economic impact through Destination Marketing, marketing programs, special events and community collaboration. For more information, please contact DBMC at (561) 279-1380 or visitwww.VisitDelrayBeach.org.
"Hot Here: It's Always Cool in Delray Beach"
Available for Interview:
Delray Beach Marketing Cooperative