Curtis Mock is an internationally known fitness marketing guru, having helped hundreds of health clubs and fitness businesses optimize their marketing. The FitLeads New Mover Marketing program was another one of his health club marketing ideas that was created out of a need he faced a few times when relocating to a new city. “One of the priorities for me when I first got to my destination was finding a new place to workout, but I really had no idea where to go,” Mock says. “But I was also busy, so I didn’t have a lot of time to figure out all my options and go check them out. I usually just went to the first gym that I came across.”
After this pattern repeated itself a couple times, Mock realized that he would be able to help his fitness industry clients make the most of this type of situation that many people are in every day. He created FitLeads New Mover Marketing, a service that would provide his clients with a list of everyone within a small radius of his client’s health club that had recently moved to the area. As a new resident of the area, they’d be looking for new restaurants, shops, health care providers, daycare, and of course, a place to stay fit. It would be perfect timing if they could receive a letter in the mail from his client’s gym, welcoming to them to the neighborhood and offering them a special deal. Mock knew that this was a winning health club marketing idea, but he wanted to test it first.
“Many of our test locations had better than a 5% response rate, which is great for direct mail,” Mock explained. He also cautioned that while this is a solid health club marketing idea, it is designed to be part of a complete marketing plan, not the entire marketing plan itself. “But there's no question it’s a simple marketing strategy that is effective because it delivers the right message at the right time.”
To learn more about FitLeads, visit http://www.FitLeads.com. Or call 904-807-5950 to learn about FitLeads as well as Mock’s other great health club marketing ideas.