“I wanted to go beyond talking about what a pivot is. Everyone, even Oprah, is tossing around this term right now. Ok, we get it- business owners have to pivot once in a while. That’s great, but no one is talking about how to do it. This book is the first of its kind because not only do I explain how to pivot a business, but I explain what other companies, like PayPal, have used a pivot as a strategic methodology when growing their businesses,”
‘After the Pivot ; Real Advice on How to Survive A Business Pivot and Make Money!’ offers concise information, well-researched examples, and even exercises to help stressed business owners find solace in actual advice and almost a step-by-step recovery plan. The book has an official ISBN and will be available on Amazon.com and Kindle on March 25th. Interview requests with author and business owner Velma “Coco the CEO” Trayham are currently being accepted.
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Velma “Coco the CEO” Trayham is a serial entrepreneur. She owns Jazzy Girls Luxury Hair Collection and part of the star-maker consulting firm ThinkZILLA.
Coco has broken the many boundaries often associated with the sexy vs. smart stereotypes. Her ability to acknowledge her measurements without having to “play dumb” has inspired many women to go into business for themselves.
A former Google employee, Coco understands how to merge existing business concepts with today’s tactical “now” multi-media needs. She has a wealth of knowledge that goes beyond the simplicities of starting and building Iconic Brands.
Coco's hybrid execution of true-self serving business accolades have put clients at the right places and at the right times. Coco the CEO holds a degree in Marketing and Business Management. Additionally, she has been featured in Allure Magazine, Rolling Out Magazine , Sister 2 Sister magazine, Jet, Kontrole, and on/in other media outlets.