New eYeka Platform To Help Brands, Agencies Discover Hidden Creative Talents

March 14, 2014 - PRLog -- eYeka, the global market leader in creative crowdsourcing for marketers, launched a new website in 12 languages, providing undiscovered creative talents across the globe a venue to showcase themselves and their talents. The new homepage features real creators like Rangga and Citra from Indonesia, who managed to finance their wedding thanks to the prize money won in a crowdsourcing contest for Danone.

The new website is available at www.eyeka.com

One of the major changes is the introduction of new profile pages which display the past and present activity of individuals, a personal description, social networks and the brands they have worked with on eYeka. Showcasing the number of contests they have won, and for which brand, now provides greater incentives for creative talents to share their profile and portfolio with peers.

On the profile page, eYeka also displays a Creative Score which reflects past interest, active engagement and success on the crowdsourcing platorm's contests. This creative score takes into consideration various elements such as submitting entries to contests, answering to Quick Questions and being chosen as a winner by eYeka's clients. The creative score has the potential to help brands source creative talents more easily for specific assignments.

Another innovation introduced by eYeka in the crowdsourcing field is the creation of the Feedback Circle, a novel way for creatives to provide their peers with feedback in non-confidential contests. When a participant's submission is being accepted by eYeka's Community Support Representatives, the participant can then browse the submissions of other contributors and give them feedback in the form of ratings (quality, originality and storytelling) as well as comments.

eYeka also adapted its website to its users' requirements by adding a contest timeline that sums up important deadlines on a single visual design above the brief. At the end of a contest, after the announcement of the winners by eYeka's clients, the contest page automatically links to a results page that sums up all important contest statistics, provides winners' quotes as well as, more importantly, feedback from the brand to all participants and to the winners. Whenever applicable, the results page will also feature the outcome of the project, be it a successful campaign or a product launch. By doing so, eYeka answers a crucial need for feedback in creative crowdsourcing and plugs the gap for more comprehensive ROI data on crowdsourcing projects.

Being responsive, eYeka’s new website can now be accessed and browsed across various mobile devices, making interaction with brands easier and approachable for creative individuals. The increasing focus on mobile and tablet access is one of many innovations that eYeka, whose mission it is to connect the world's undiscovered creative talents with brand and agencies, is introducing over the course of this year.

Nicolas Borgis, VP Product for eYeka said: "Our focus for this new website was primarily to showcase individuals and their creativity. In the last years, eYeka has gathered a global community of over 275,000 creatives, who have participated in over 610 contest for big brands and earned more than €3,700,000 with their creativity. We want to make this connection between creative individuals and brands as easy as possible, and the new website is an important step in our product roadmap."