LAG is a partnership formed by industry veterans Jorge Gutierrez and Lee Strader. The LAG team is comprised of industry professionals with vast distributor and supplier experience who have successfully worked together in both brand turnaround and brand building projects. The core sales team served previously as the U.S. team for the scotch producer Whyte & Mackay where they managed the turnaround and explosive growth of The Dalmore and Jura Single Malt in the market.
Company CEO Jorge Gutierrez brings excellent distributor relationships and more than two decades of experience in the alcoholic beverage sector, including executive positions at Whyte & Mackay, Roberto Cavalli Vodka and Bacardi. Lee Strader who serves as company President, brings more than 30 years of industry experience to LAG. Lee’s experience includes executive positions at Whyte & Mackay, Pernod Ricard and Guinness.
LAG will work with strategically designed portfolios of complementary products to maximize brand growth. The company’s current portfolio includes Voli Vodka and Berentzen USA, with a limited number of complementary brands scheduled to be on boarded over the next few months.
About Liquid Assets Group, LLC
Liquid Assets Group, LLC. Is a spirits industry shared sales platform that offers suppliers a cost effective option for immediate national coverage. It takes mainstream and niche spirits brands to market with a dedicated national sales force and marketing support, www.Liquid AssetsGroupLLC.com