MobilePaks Announces New Guided Selling Features

MobilePaks enables sellers with the right information at the right time so they can better support their buyers
By: MobilePaks
 
MobilePaks works on all devices, from smartphones to desktops
MobilePaks works on all devices, from smartphones to desktops
PORTLAND, Ore. - March 13, 2014 - PRLog -- MobilePaks, a real-time knowledge sharing platform and sales readiness tool, today announced its new guided selling features. Guided selling is an add-on to the MobilePaks core product that enables marketing and sales leaders to use real-time, short bits of information to support revenue driving activities such as lead conversion, selling and customer support. These features include automatic recommendations relevant to the employees’ needs.

According to IDC research, 33% of all unsuccessful client deals could have been won if the salesperson had been better informed and had acted more client oriented. MobilePaks supports sellers with relevant, real-time knowledge to guide them through each stage of the buying cycle and help improve lead conversion by 15% or more.

MobilePaks’ simple user interface, easy search function and CRM integration make it easy for sellers to find pertinent information on any device and in the tools they already use, like Salesforce and Marketo. With the addition of its new guided selling features, MobilePaks also collects data from multiple sources (e.g., stage in the sales cycle, buyer persona, customer buying history, product interest, etc.) to automatically guide sellers through each unique sales transaction.

“Buyers are more knowledgeable than ever before and sales people need access to different information and resources at different stages in the buying cycle to stay ahead,” said Chanin Ballance, CEO, MobilePaks. “The MobilePaks user experience increases engagement and quick absorption of your most important information through interactive and easy-to-digest formats to maximize sales effectiveness.”

With MobilePaks, sales people are also able to use sales cycle stages to filter information, so they can quickly access the reference materials, short training snippets and customer facing collateral most relevant to their needs with one click. For example, when an opportunity is assigned to a seller, MobilePaks automatically suggests relevant support such as the company's product information, discovery questions and sample success stories or proof points―each item is a quick reference to aid the seller to drive deeper conversations of value with the prospect.

“At Tripwire, it is important for us to support the onboarding of new staff and make sure that sales needs are considered in our product launch process,” said Elizabeth Fox, Senior Manager, Sales Enablement & Communications at Tripwire. “MobilePaks makes it easy to ensure that our sales teams have the critical information they need to be effective in any situation.”

MobilePaks also enables marketers with a single cloud-based location to store all Paks centrally, so that changes made to Paks are automatically reflected everywhere that Pak is viewed. This helps them to ensure that sellers have access to marketing collateral that is up-to-date and on-message. Plus, through feedback forms and knowledge checks, marketers can gain insight into which pieces are most influential to selling and can continue to improve their internal and external marketing efforts.

About MobilePaks
MobilePaks helps customer facing employees maximize productivity by providing them with short bits of knowledge when and where they need it. From product updates and competitive intelligence to how-tos, employees can access knowledge with two clicks from any device – as well as share approved content with customers. Marketing and Sales leaders glean insights to track behavior, needs and direct feedback for better alignment. MobilePaks solutions are available as stand-alone web applications and can also be integrated with CRM systems like Salesforce.com, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.com.

Media Contact
Natalie Middleton
***@mobilepaks.com
503.953.1003

Photo:
https://www.prlog.org/12295103/1
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