Titled, “I Build,” Cameron’s video highlights the positive impact Latham pool builders have on their community and the economy. Featured are members of Latham’s Dealer Advisory Board, some of the most successful and award-winning pool builders in the U.S. and Canada. Cameron also produced a series of short videos where dealers talk about some of the most unusual or humorous requests they’ve received from customers.
Dealer education, including marketing training, is the focus of the event. For this, Cameron developed materials covering digital marketing (web design, social media and pay-per-click)