70 Fathoms launches the Marketing Operations Efficiency (MOE) assessment

March 13, 2014 - PRLog -- The new MOE benchmarking tests will allow CMOs and others to analyse how efficiently their marketing processes, teams and technology are and indicate what changes could be made to improve performance and marketing's productivity levels.

The MOE tests have been developed by 70 Fathoms consultants and will provide a window into the inner workings of your team allowing you to find areas whether your technology is doing what it should at a reasonable ROI; whether your resources are appropriately deployed; and if your processes are optimised.

Marketing is becoming more and more complex with the range of channels available and the high volumes of disparate data being created. Not changing marketing structures and using technology effectively to meet this complexity is leading some organisations to fall behind in efficient exploitation of data due to the legacy of marketing structures.

How should I change my organisation? What technology should we be using? What new roles are needed to exploit the data and the technology? How do I set up a new, future facing organisation in order that we beat the competition?

Using their vast experience in sales and marketing, 70 Fathoms have identified key differentiators for leading edge marketing organisations and can use these to measure and rank your organisations performance. Following on from that, recommendations are made for improvements and amendments to existing structures and current clients have found it extremely useful to have objective measurements.

Kate Mayfield, Managing Director of 70 Fathoms comments: “Our consultants will point out areas of strength and where you should focus your efforts for improvement. Marketing teams need to align their processes, structures and technology to business goals in order to maximise their efficiency in this complex new environment."

For further details on MOE assessments contact Kate Mayfield or visit the 70 Fathoms website at http://www.70fathoms.com.
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