The first ever ICEF Mexico – Colombia Agent Roadshow was held in early March in Mexico City and Bogotá. This sold out event saw 249 participants from 16 countries hold 1 436 pre-scheduled meetings. In fact, educators’ schedules were 105% full, as many institutions gave up break times in order to conduct further meetings. Overall educators and service providers were extremely satisfied with the event: “Mexico and Colombia have huge potential and great agents who support their schools and students on a very professional level.” said Almir Krupic of did deutsch-institut in Germany.
Agent Roadshows provide institutions with the opportunity to take part in two one-day events. This enables good agents, who otherwise may not be able to attend an ICEF Workshop, to meet with international schools focussed on student recruitment in their countries. Over 50% of the agents who attended the Mexico-Colombia Roadshow were attending their very first ICEF event. Fidel Castro Gomez of Mexican agency You Can Learn International Student Services said: “This event exceeded my expectations in organisation and the quality of the educational institutions present. My company will grow definitely after this event!”
Overall, participants were completely satisfied, 100% rating the roadshow as Good or Excellent (Excellent 77%, Good 23%). Jonathan Quinn of the Centre of English Language Studies in Ireland, summed up this sentiment in his comment: “A great success! The Mexico – Colombia Roadshow provided good agents who were knowledgeable on the courses and destinations they were interested in. There was no time wasted and I made plenty of great new contacts.”
Mexico City was the first stop on the roadshow. Educators and service providers met with 86 agents from 63 top Mexican agencies. Exhibitor Suzette Eastmond from Showcase of New Zealand Schools said: “This Roadshow was an excellent opportunity to learn about new markets for my schools. It was an efficient use of time, meeting 20 new agents in one day, in one place! I will be going home and recommending schools to this Roadshow next year!”
After a successful first day in Mexico, participants had the option of joining a tour to some of the city’s most famous sights, including the Basilica of Our Lady of Guadalupe and the pyramid at Teotihuacan. Clayton Smith of University of Windsor in Canada commented that he, “especially enjoyed the excursion – it was very well done”.
Educators and service providers then travelled to Bogotá for the second part of the Roadshow. In Colombia, 96 agents, representing 68 agencies attended the event. “I thought the Mexico - Colombia Agent Roadshow was very well organised. The list of schools and organisations was very good and there were a lot of people to talk to from many different institutions. Overall it was a great experience.”
The next ICEF event is the Moscow Workshop (March 21 – 23). Taking place at the Ritz-Carlton Moscow, this event brings together international educators, service providers and agents from Russia, Eastern Europe, the Balkan States, Central Asia and the Caucasus.
More information on this event can be found at www.icef.com/
If you require further information, please contact Korinne Algie or Stan Bobrov at communications@