Youfit’s (http://www.youfit.com (http://www.youfit.com/))
Rick Berks, Founder/Owner of Youfit Health Clubs, has developed a business model that’s unusual in the tradition-bound health club industry.
At Youfit, there are no long-term contracts (you pay by the month). No intimidating bodybuilders or gym rats (the clubs aren’t designed for them). No pressure to join – there are no salespeople!
“It costs more money to do it that way,” Rick Berks says. “But we believe in giving back to the communities in which we do business. And we’re very excited about Mesquite.”
These are clubs where “you” can “fit” in, without dealing with pushy salespeople. All the equipment is American-made. And the fees are likely the lowest you’ll see for a first-class club.
“I actually meet people who tell me they’d have to get in shape before they’d ever venture into a health club,” Berks says. “But a health club shouldn’t be a place where you feel anxious. It should be a place to get rid of your tension…at your own pace, without feeling intimidated.”
Berks is a successful entrepreneur in this field, with a colorful story – and he’s scouting more locations in the Metroplex. I’ll follow up in a few days to see if I can answer any questions. In the meantime, please feel free to contact me if you’d like to speak with Rick Berks, or the manager of the new Mesquite club.