The premise of the white paper is based on the principle of synergy, which is this: the sum of related technologies holds a greater potential than any of the individual parts. The white paper makes a case that those who are willing to try something different also have the ability to succeed. The paper goes on to explain that by adding an interactive component to digital signage, the possibility of creating many forms of progressive customer experiences are greatly magnified.
David Little, Keywest Technology’s Director of Marketing, made this observation concerning the white paper’s supposition, “Imagine where we would be today without the smartphone? Do apps make the smart phone brilliant or is it the nifty swipe screen? What we are talking about in this white paper are synergistic products, and if you have a smartphone, then you know exactly what we are talking about—now let’s apply this thinking to business needs.”
To make sure the white paper remains practical and not just theory, two real-life examples are given in the “portfolio”
For example Sam Ruggles, the Hospitality Solutions Manager for Keywest Technology, advocates interactive digital signage (http://www.keywesttechnology.com/
Rather than emphasizing the technology, the new white paper expounds the advantages of expertly integrating known and trusted technologies in clever ways that bring about improvements in self-service, wayfinding, product selection, and customer loyalty. This is a major departure from the non-interactive digital screens that work on the same principle as television, which have become so common in today’s marketplace.
Keywest Technology is making the white paper, Give Your Digital Signage The Finger! (http://www.keywesttechnology.com/
About Keywest Technology
Keywest Technology is an authentic developer of digital signage technology and a full-service provider offering solutions from simple playback to large multi-sign and interactive networks. Keywest builds systems with a holistic approach that includes key software technologies, creative design, system design, and comprehensive support. Based in the Silicon Prairie of Lenexa, Kansas, the company is dedicated to making business communication as easy as a day at the beach. For more information, visit www.KeywestTechnology.com.