According to an industry insider, consumers are usually told to remove mascara and makeup from their eyelash extensions by rubbing them between their forefinger and thumb. With repeated efforts to clean the lashes, the bonds where the extensions meet the natural lash are thus loosened. This means more trips to the salon and more frequent lash fills.
With the new PremierBotanicals product from PremierLash, a soft eyelash brush is used instead to clean from the follicle outward. The mild cleanser removes debris, oils and makeup while leaving the eyelash adhesive intact. A company spokesman reports that this results in fewer lash fills and less damage to the extensions over time.
Along with their facial cleansing product, PremierLash also has experienced success with both their lash extensions and medical grade adhesive products. The company reports that their PremierBOND Medical Grade Adhesive and PremierLash Gel Eye Pads are used in over 10,000 lash treatments per week. Their Custom Tweezers are also described as unique, with their soft camber and elongated tip to handle smaller diameters of lash extensions.
PremierLash was selected as a Finalist (runner up) in both the 2012 and 2013 International Beauty Show/American Spa Magazine for best lash extensions. Clearly, Premier Lash is making every effort to become the number one lash extensions resource in North America today.