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Follow on Google News | EPMG to Present at 2014 Newspaper Association of America MediaXchange Conference in Denver, COTrevor Hansen, CEO, to speak on the Multicultural Market and Growth Opportunity for Retailers and Publishers
By: EPMG Hansen will be sharing keen insights around multicultural growth and the value of delivering the right message in media that are local and relevant. The session, titled “The Multicultural Market: A Growth Opportunity for Retailers and Publishers” (http://www.epmg360.com/ • Multicultural growth and the opportunities it presents • Media landscape and engagement, including custom insights from Nielsen • Best practices in print and digital multicultural strategy “With over 85% of all U.S. population growth in the last decade being multicultural, we’re seeing a huge demographic shift and a resulting change in the power and influence of these communities,” NAA mediaXchange (http://www.naa.org/ To schedule an appointment to meet with an EPMG team member during the conference, please contactAlex Sanchez, executive vice president, director of Hispanic media and custom publishing at asanchez@epmg360.com. EPMG is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI. For more information about EPMG, visit www.epmg360.com or call (866) 664-4432. Media Contact: Hatsuko Ohnuma EPMG (866) 664-4432 x 206 Hatsuko@epmg360.com End
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