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Mastrad Unveils New Kitchen Essentials at the 2014 International Home + Housewares Show

Culinary Accessory Company Introduces Latest Kitchen Tools and Gadgets at Renowned Industry Show

March 11, 2014 - PRLog -- Chicago, IL (March 11, 2014)Mastrad, creator of stylish and functional kitchen accessories, will be debuting their latest innovative accessories at this year’s International Home + Housewares Show in March. Showcasing their 2014 Winter Collection of fun and useful items, Mastrad will highlight items like the Spiral Veggie Slicer, Macaron Kit, the all-inclusive Purefizz Cocktail Kit and much more.

With more than 60,000 exhibitors, the International Home + Housewares Show brings together the world's foremost home goods professionals in the consumer lifestyle divisions. Mastrad, an innovator in the food preparation category, will introduce a Spiral Veggie Slicer, an essential tool that brings fun into healthy eating and allows users to thinly slice vegetables into different shapes for salad toppings, garnishes and more. An important influencer in the baking community, Mastrad will also debut the Macaron Kit, an 11 piece set complete with a large silicone baking sheet, pastry bags, decorating tools and recipes to help inspire home bakers. In the rapidly growing home carbonation business, following the success of their recently launched Purefizz Soda Maker, Mastrad is taking it to the next level by launching the Purefizz Cocktail Kit,  an elegant black gift set containing the Purefizz Soda Maker, a box of cartridges and a signature fizzy cocktail recipe book developed by renowned mixologists.

“We are excited to introduce our newest innovations at the International Home + Housewares Show after the warm reception last year,” said Mastrad President Sanjay Choudhuri. “We take great pride in developing useful culinary tools that make cooking fun and convenient for our customers.  We look forward to sharing these items at the leading Housewares show in the United States, and receiving great feedback from everyone in the industry.”

Mastrad is appearing at the International Home + Housewares Show at the McCormick Place Exposition Center in Chicago from March 14th through 17th, 2014. They will be located in the South Hall at booth #S1239. For more information on the International Housewares Association, visit www.housewares.org. For more information on Mastrad and to see their entire culinary collection, please visit www.shopmastrad.com


About Mastrad

Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. For more information, visit www.mastrad.us.

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