Napkyn Continues to Disrupt Traditional Definition of Analyst with Custom Project Services

March 11, 2014 - PRLog -- OTTAWA, ONTARIO – Napkyn < http://www.napkyn.com>, creator of the Analyst Program, that provides the value of a senior digital analyst directly to senior executives, announces today the launch of a Custom Project Services offering to provide expert analysis for short term engagements for both existing and non-existing clients. The company also today announces it is entering into a strategic agreement with Google to become a Google Analytics^TM  Certified Partner (GACP) and Google Analytics Premium Reseller.

The launch of the Napkyn Custom Project Service offering is built off the success of its flagship Analyst Program, a managed services program designed to provide senior executives a personal senior business analyst and customized reports for a fixed monthly fee. The Napkyn Custom Project Services utilize the same principles of Napkyn’s traditional Analyst Program, but applies it to special short-term projects. The service provides a senior analyst teams to analyze the data and tell the story of how the business or campaign is being received and how the executive can improve, which includes how to lower the cost of sale, hit fiscal year targets, beat competitors in social media and understand the impact of the catalog on the website.

“Finding time, resources and a good analyst that really understands web analytics and strategy is hard to come by, which is the key driving point for everything we do at Napkyn,” said Jim Cain, CEO of Napkyn. “The launch of our Custom Project Service offering addresses the pain points for senior level executives who, with years of experience under their belts and about a million projects to keep track of, do not have the time or resources to evolve the state of measurement in their business, and move past data and into information. We provide constant assistance to whatever aspect of the business they want to discuss to help them understand the ins and outs of a specific campaign while they continue to run the rest of the day-to-day of their business.”

Google Analytics provides a wealth of information to assist in achieving business goals and as a result, has become a major player in businesses plans today. As a GACP, Napkyn offers a variety of services to help its clients make the most out of Google Analytics and navigates the ins and outs of the offering through services including web measurement planning, advanced feature implementations, media analysis and consulting, website optimization and more.

The Google Analytics Certified Partner Program is a highly qualified global network of companies specializing in Google Analytics, a free, enterprise-class online measurement tool. Businesses of all sizes can work with a Certified Partner to receive professional help with training, implementation, customizations, and consulting services to make their websites and marketing campaigns more effective. GACPs are carefully vetted by Google and meet rigorous qualification standards. For more information about the program, visit: http://www.google.com/analytics/partners/partners-criteria.html

Napkyn’s ultra premium invite only Analyst Program provides senior executives with its managed service program and a dedicated resource to allow executives to make better decisions. This ongoing fixed $10k monthly service is lead by a dedicated analyst who is supported by a team of practice area experts in analysis, testing, and technology. Collaborating internally, the Napkyn team provides easily digestible weekly dashboards that are tailored to meet the specific needs of their client. The company’s Custom Project Service is built off the same foundation focusing on individual project and campaigns and is available for current customers and non-existing customers who want to ensue they are making the smartest most data-driven decisions.

About Napkyn

Napkyn creates an information ecosystem for their clients by removing the guesswork from digital reporting to help them make smarter, more data-driven decisions. The company offers its Analyst Program for senior business analysts at a fixed monthly fee; a Custom Product Service for project based analyst needs and is also a Google Analytics Certified Partner. The company provides its digital analyst services to over 40 major brands in North America in retail, lead generation, media and SaaS including Harry & David, Beats by Dr. Dre, Body Central, ServiceMaster and Belk. For more information on Napkyn, please visit http://www.napkyn.com/.