The company is positioning Robin as a free alternative to Apple's CarPlay platform, announced last week in partnerships with Ferrari, Mercedes and Volvo. CarPlay's key feature is Siri integration, where iPhone owners can plug their devices into the car, and Siri will automatically integrate with the cabin microphone and speakers. However, if you are an Android owner and don't happen to be driving a new Ferrari, you are out of luck! That, says Robin Labs CEO Ilya Eckstein, is where Robin fits in: all you need to get going is an Android phone and a reasonable data connection.
Hence the company's Amazon app store push: according to Eckstein, the goal is to make Robin easily available across all compatible Android devices, sometimes in collaboration with car infotainment companies such as Pioneer (related story: http://techcrunch.com/
Robin Labs is certainly not the only player in Android-based car infotainment: