Alan Miller Public Relations, which opened its doors in 2001, will utilize its extensive experience in live event publicity to maximize coverage for the PBR’s 2014 season to build awareness for the brand’s televised arena competitions on CBS-TV and CBS Sports Network, the PBR’s various business announcements, and overall notoriety for the sport and its two and four-legged athletes. The agency will be responsible for garnering national media coverage, expanding the brand’s presence through various media and community events, and supporting PBR’s in-house PR Director on overall public relations strategy.
"Since the first competitions in 1993, PBR has elevated both their brand and the sport of bull riding to become the fastest growing sport in America," said Miller. "We truly enjoyed working with PBR on their 20th anniversary season and gained a tremendous amount knowledge about the sport and its personalities. Our dedicated team is proud of the work we accomplished on PBR’s behalf and is excited to work with them to raise the bar even higher for the 2014 season."
“AMPR was a very valuable asset to us last year. They really helped our team raise the profile of our sport and its athletes. We look forward to another good season with them on board,” said Jim Haworth, Chairman and CEO of the PBR.
The agency has handled PR for some of the most popular brands in live touring entertainment including Ringling Bros. and Barnum & Bailey, Disney On Ice, Disney Live!, Monster Jam, and Dreamworks’ How To Train Your Dragon Live Spectacular, as well as other sports, music and consumer clients. The agency also currently works with the Drama Desk-nominated production Bello Mania starring comic daredevil Bello Nock at the New Victory Theater, the Long Island Children’s Museum, the Salmagundi Club of New York and Fencing In The Schools. With more than 20 years experience in the field of public relations, agency President Alan Miller and his associates are excited to be working with PBR as it turns 21.
About Alan Miller Public Relations, Ltd (AM|PR)
Alan Miller Public Relations, Ltd. is a full service agency specializing in publicity for a wide range of live entertainment, consumer and business clients. We have provided strategic public relations counsel, event planning and implementation, media relations, cause-related marketing, grassroots outreach and crisis communication management for a diverse roster of clients since forming in 2001. We have a highly experienced team of PR professionals, exceptional media relationships, and the ability to adapt to an ever-changing media landscape, to achieve beneficial results for our clients in reaching their target audience with a clear, concise and effective message. For more information, please visit www.alanmillerpr.com.
About the Professional Bull Riders, Inc. (PBR)
The world’s premier bull riding organization, the PBR, turns 21 in 2014. In just two decades, the dream of 20 bull riders has become a global sports phenomenon with PBR broadcasts reaching more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attending live events each year. PBR has paid out more than $130 million in earnings to its athletes, and 25 riders have earned more than $1 million, including Justin McBride with $5.5 million ― the most of any western sports athlete in history. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/