PRLog - March 10, 2014 - ALEX, Egypt -- We live in a nation were majority designed and raised on importing information and the only way to export it was in exams.
School goes by, and then comes college and finally graduated. So by graduation does this mean you’ll get noticed for your degree or someone will come and help you out to use your mind in a project and if were any... the best case scenario is that most will abuse you instead of using you.
Being a product of a system like this would never get you anywhere. You might have skills, good potential and still your morals are pure. Most after graduation or finishing any type of formal education would like to give a real value to society. Normally, new ideas start to pour in attached with massive motivation. This commonly happen after finishing a certain study as it’s an ordinary human need to give away value in form of services, products awaiting appreciation in moral and financial form.
Once you integrate in the business world you will find how much creative you are, original thinker or genuine artist nobody will care. As long as you don’t know how to promote what you have in a simplified useful form that appeal to people surrounding you. All what you add will not deliver any impact neither value nor provide appreciation through financial support.
You have no listeners, no interaction, no buyers and no financial support. How can you last? Notice that I am presuming you already have a value which could be in the form of a skill you would like to share as a service or in the form a product with real benefits that can really help others.
Whatever your values are and how much you spent in the creation process. At the end when the public don’t know how it can be relevant to them you are simply wasting your time and playing in the wrong direction.
Real Value is Knowing All About People on What They Want in All the Right Places
Simply if you can transform whatever science you have into something practical that people can relate to in their daily lives. You are doing an extraordinary job in achieving an impact on the society you are living in. Getting a PhD degree with its entire burden for the sake to just have a PhD certificate is a huge mistake in the intentions. The most difficult part in any theoretical science is how it can be transformed into actual workable science.
A Plumber without knowledge might take too much time in fixing a problem and at the end he will probably fail. A college professor with no mental capacity for practical use of his science is also a failure as he is considered irrelevant to the society with his theoretical knowledge. Imagine if you had a surgery and the surgeon during your procedure opened a book called “Surgery for Dummies”.
How would you feel about this? What if you found out that your religious scholar is teaching religion and had never practiced it? Or hiring a lawyer finding out that your case is the first practical case for him?
Humans are doers and thinkers combining both will provide us with a real value to market for. Marketing is not just something to make us or our products worth money. It’s an ultimate tool enhances our reach to people in helping them changing their lives to the better.
Life without marketing is boring; at some point during your read you’ll realize that your life is based on marketing. Starting from the type of coffee you drink, what type of food you eat, the clothes you wear, and even your religious status is based on this so called marketing.
Marketing taps into our emotions without us knowing it. Getting exposed to various things in different aspect of life it gets the opportunity in creating an image of certain things. Most of our decisions will be made on those certain things if were marketed correctly. Our acts, are guided by our knowledge we consume. This is the part where we should ask ourselves how we conceived this knowledge.
Currently we are driven subconsciously to comply what is presented to us. Service or product, ideas or ideologies, religion or sciences we perceive all of this based on how it’s marketed through psychological persuasion techniques in simplified form based on our understanding.
Imagine how our decisions can be altered in seconds externally driven, giving us the illusion that it's internally driven by our thoughts... which is not!
If tomorrow I decided to sell jackets in Ecuador would it sell? What if I used all the best marketing methods and strategies. For example if I published thousands of well written unique articles on their local newspaper offline and online, paid for TV commercials to be viewed 10 times a day, locating my well designed banners in all the heavy traffic areas. That’s not enough?
What if I presented these coats in all cloth shops around Ecuador for cheap prices than the standard. I’ll be losing but for the sake to gain customers to my new brand of jackets. Imagine if I was persistent on this for a whole year marketing my jackets all over Ecuador.
I can guarantee you I'll get a result of zero buyers. And the best case scenario would be the ones who decided to travel to Europe or any country in winter season, they will be my one time customers and I'll never see their faces again. Eventually I'll be broke and maybe turn my jackets into carpets or something useful around the house.
This can prove that how much smart you are in marketing you'll never sell your service or product until it becomes relevant to the society you are selling it to.
This means they should be struggling with a problem. Based on that, it’s my job to provide a product or a service that solves their problem. Then market it in the society to get leads and interests. If their problem was major and my solution really works. I would definitely sell the solution ten times faster. The solution might even market for itself. And with extra bit of marketing I can become viral all over Eritrea.
This is all common sense so why people don't start working on creating a value and market it?
The main problem with marketing is that you will always be pushed so far beyond your comfort zone. At the end you'll be happy and grateful that after the phase of exhaustion you'll have a unique grin on your face. But the question relays when this process ends? Simply, it doesn't.
These products made a new era in their market making themselves more appealing. Imagine if we all been on a road and found a huge herd of sheep both sides we would get engaged looking through the car window fully amazed. This behavior lasts for few minutes to hours then by time we lose interest because it became boring with all the same visuals same herd of sheep then after a while we see a herd of camels we look again and then we lose interest. Why? It's repeating itself. The unique is no longer unique once it's repeated.
If you need advice on where to start I'm happy to give you one by recommending free courses and books to put your hands on. Read more on http://www.salehalarabi.blogspot.com
Saleh N. Alarabi
Saleh N. Alarabi