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Follow on Google News | Trademark protection: Lessons from Cadbury, Nestle and SteiffBy: SK Law Group (S.Koukounis LLC) The Court held that the trademark was too vague, touching upon a lack of ‘clarity, intelligibility, specificity, precision, accessibility, uniformity, self-containment and objectivity’ Since last year, Cadbury has turned the tables over to Nestle, who marked the end of the purple reign, by opposing the registration of the shape of Nestle’s Kit Kat bar. The matter has been referred to the EU Court in Luxembourg (http://www.ipo.gov.uk/ While the EU directive on trademarks is in need of an overhaul, there are reportedly over 500 million trademark applications per year at both national and EU level. Only 10% of these applications are made through EU’s Office for Harmonization in the Internal Market (OHIM) in Alicante. The demand for trademark protection is high as is the necessity for certainty in the interpretation of what constitutes a valid trademark. The function of a trademark is threefold, it identifies the origin of goods and services, it guarantees consistent quality by showing an organization’ Cyprus offers protection of trademarks at a national, an EU and an international level. With experienced human infrastructure in the registration of trademarks, a solid legal system guided by UK and EU rules and an attractive IP tax regime applicable to registered trademarks, it is no coincidence that Cyprus has witnessed a number of high-profiled IP transactions the past few years. End
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