Don’t Pay for Advertising - three basic steps for effective media marketing

SAN DIEGO - March 9, 2014 - PRLog -- San Diego Social Media Masters presents Mark Shapiro-

How to Use the Media to Promote Your Business and Services

Don’t Pay for Advertising - three basic steps for effective media marketing

San Diego, CA – March 9, 2014 – ITEX in San Diego (http://www.itexinsandiego.com) announced that Mark Shapiro will explain the three basic steps needed to implement an effective media relations program. He will teach San Diego entrepreneurs and businesses how to leverage sophisticated PR techniques in order to promote their products and services.

Mark will be presenting his valuable session at the Social Media Masters luncheon on March 11, 2014 at 12 noon to 1:30 pm.

The address is the Vinz Wine Bar at 201 East Grand Avenue, Suite 1A in Escondido, CA. The cost is $20 ITEX or cash plus $5 cash for tip and tax. To sign up for this Social Media Masters event, please visit www.meetup.com/tfibnonline

“No matter what kind of business you have – having a good media and PR presence will help increase your sales,” says Mr. Shapiro. “If no one knows your product or service exists, how are you going to generate new customers? The media is looking for content – all you have to do is give it to them. In the way they want it.”

There are three basics - Be interesting and newsworthy.  Find out what websites your customers visit; what publications and newspapers they read. Develop a plan to connect with the right publications and make it happen.

Mr. Shapiro will also cover the various types of news distribution services, how to get your articles published for free, and what are web site and magazine editors really looking for?

In addition, having a good press page is essential to the success of almost any business with a web presence. Mark will speak about what a good press page looks like and what it contains. It is not difficult or expensive

More about Mark Shapiro and SRS Tech Media Relations (http://www.srs-techpr.com/)

Based in San Diego, Mark Shapiro has been doing media relations for a wide range of technology companies and consumer businesses worldwide. For the past 20 years, SRS Tech has provided comprehensive public relations, strategy development and campaign coordination for large international companies as well as small, local businesses.  SRS also provides content development, web marketing consulting and guidance regarding starting a new business and successfully growing it. SRS Tech PR has been consistently featured on the San Diego Business Journal’s List of Top San Diego Public Relations firms. Contact SRS directly at mshapiro@srs-techpr.com or visit the website – http://www.srs-techpr.com

More about ITEX in San Diego

ITEX in San Diego has been operating in San Diego for nearly fifty years and currently provides access to thousands of San Diego businesses who are bartering services and products. Please contact Art Kaliel at (760) 613-6412 or at art.kaliel@gmail.com for more information about this networking group and opportunities to speak.