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Follow on Google News | How People Buy Books Today - New Book Marketing Training Segment Released By FPFGThe new segment is the eighth in a series of training segments released at no charge for authors, self-published authors and publishers
By: Don McCauley “The key to success,” McCauley stated, “lies in the strategy used to create awareness of a particular work within a targeted group of potential buyers.” In the training segment he clearly demonstrates that inbound strategies are key to getting in front of that slice of the target market that has already made a purchasing decision. But the primary reason many authors fail in regards to their book marketing efforts McCauley believes lies in the overall book marketing strategy employed. “The old school, ‘yell, tell and sell’ push marketing approach,” McCauley stated, “usually takes a very long time, a lot of effort and a good deal of luck to create success. Using that strategy the seller ends up chasing buyers, hoping to find those who might want to buy. The days of the interruptive, intrusive, outbound advertising style message are gone. And they clearly do not work as they used to work.” Other segments in the book marketing series include: Segment 1 - How To Get In Front Of Your Target Buyers Segment 2 - The Most Powerful Book Marketing Strategy Segment 3 - 5 Reasons Why Your Book Marketing Plan Is Not Working Segment 4 - How To Get In Front Of Book Buyers Segment 5 - Book Marketing For Self Published Authors Segment 6 - How To Create Word Of Mouth Segment 7 - Calls To Action For Author Websites Don McCauley is available for media interviews and can be reached using the information below or by email at don@freepublicitygroup.com. More information is available at the FPFG site at http://www.FreePublicityGroup.com/ About The Free Publicity Focus Group: The Free Publicity Focus Group is a full service, results focused marketing and publicity agency. Services provided include marketing strategy development, Internet publicity planning and implementation, targeted search engine optimization, strategic social media marketing, content marketing, email marketing and traditional media outreach. FPFG also develops websites, audio and video marketing tools, teleseminars and webinars. Don McCauley of the Free Publicity Focus Group is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association. He is the co-founder of Book Marketing, a site for all things related to marketing books. End
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