AIM Rx enters into the digital health care marketing scene with vast experience in the biopharma industry and agency experience across all target areas, including professional, payer and consumer. AIM Rx believes it’s this “one-of-a-
AIM Rx will be supported by a board of advisors, known as the Subject Matter Expert (SME) Panel, comprising experienced biopharma executives, marketers, sales professionals, payers and physicians from a variety of therapeutic areas, as well as leaders of nonprofit organizations. The SME Panel will serve to pressure-test the solutions AIM Rx develops for their clients so that they are better prepared to support the industry’s most pressing needs.
“With the U.S. health care landscape rapidly evolving, the biopharma sector needs new innovation from perspectives outside our industry,” said Dr. Michael Castagna, who is known as one of the industry’s change agents. “With Annodyne’s track record of success and AIM Rx’s focus on health care, I am confident they will provide unique viewpoints, capabilities and cutting-edge ideas the biopharma industry isn’t used to.”
AIM Rx has a proven history with traditional digital capabilities;
Ian Houck, director of client relations at AIM Rx said, “Our vision is to integrate and simplify the online patient and provider experiences within complex disease states — to identify the right patient, connect them to the right community, and engage them with the right provider to ensure the highest level of care.”
The new agency is made up of four core departments:
“We’re excited to launch this new division of Annodyne,” said Anthony Campisi, president and CEO of Annodyne, and managing director of AIM Rx. “And we’re anxious to leverage Annodyne’s capabilities to help evolve the digital landscape in the biopharma arena.”
For more information on AIM Rx, visit www.aimrx.com. You can also follow the agency on Twitter (@AIM_Rx) and Facebook.
Annodyne, Inc. is an engagement marketing agency based in Blue Bell, Pa. It serves a wide range of local and national clients across verticals, including health care, tourism and higher education. Since 2001, Annodyne has grown year-over-year — even through the economic downturn. For more information on Annodyne, please call 215-540-9110 or visit annodyne.com.