Sponsored by The United Way of the Coastal Empire, Carriage Trade Public Relations Inc. and the Savannah Morning News, the MIXER had a presentation from Marjorie Young, CEO of Carriage Trade PR on how to put together a yearly PR Plan using her REPUTATION MATRIX™ method. Nonprofits and Interns then worked together to prepare a yearly PR plan. Savannah Morning News editors also discussed what makes a good press release and how interns should get information to the media.
More than 30 students attended, representing Communications Departments from Georgia Southern University and Savannah State University.
The 30 nonprofits whom attended, included: CCDS, Habitat for Humanity, Ogeechee River Keeper, MorningStar Cultural Arts Group, Dawn’s Daughter Organization, Hospice Savannah, Telluride Mountainfilm, Horizons, Med Bank, The Living Vine, AWWIN, Inc., Wilderness Southeast, Boyscouts of America, Grass Strip Foundation, Savannah Tree Foundation, Ossabaw Island, The Ready, Set, Go! Back to School Organization, Coastal Georgia Botanical Gardens, Coastal Pet Rescue, St. Andrew’s School, Greenbriar Children’s Center, Inc., Faith Equestrian Therapeutic Center, The United Way, The Savannah Food and Wine Festival, Girls on the Run of Coastal Georgia, Susan G. Komen for the Cure – Coastal GA Affiliate, The Humane Society, Hospice: Steward Companion Program, COPE (Childhood Obesity Prevention and Education), and Friends of Barnabas, Inc.
Beth Logan, Director of Marketing & Volunteer Services at Hospice Savannah, said, "I know from sitting on United Way allocations committees that so many non profits have no budget and often no clue on how to pull a PR/Marketing plan together. This [MIXER] was valuable for many in attendance. Paula and I were so happy to meet Olivia Nelson from GSU and have encouraged her to apply for an internship with either Hospice Savannah or our Steward Companion program next semester.”
This event was free and open to any local nonprofit organizations and students majoring in Public Relations, Journalism, Marketing, and Business Communications.
ABOUT SAVANNAH MORNING NEWS
The Savannah Morning News is owned by Morris Publishing Group, LLC, a wholly owned subsidiary of Morris Communications Company, LLC. The Savannah Morning News publishes six weekly newspapers and numerous monthly publications for the Savannah area, and digitally publishes at savannahnow.com.
ABOUT CARRIAGE TRADE PR, INC:
Carriage Trade Public Relations, Inc. was founded in 1995 by Marjorie Young, to help businesses increase their visibility in their community and globally online through reputation management strategies. In 2013, Savannah Morning News named Young’s PR agency “Small Business of the Year”.
ABOUT THE UNITED WAY OF THE COASTAL EMPIRE
The mission of United Way of the Coastal Empire is to improve lives by mobilizing the caring power of communities. United Way conducts an annual fundraising campaign and invests donor contributions in programs and services within four impact areas: Education & Youth Development, Economic Independence, Health & Wellness and Basic Human Needs. United Way serves Bryan, Chatham, Effingham and Liberty Counties.
United Way is a volunteer driven organization that involves hundreds of community leaders, professionals and other volunteers in every aspect of our business, including fundraising, marketing and funding decisions, to ensure that your donations are truly making a difference. http://www.uwce.org/
For more information, contact:
CEO of Carriage Trade PR, Inc.
Public Relations Coordinator
Carriage Trade PR, Inc.