A special collection dedicated to women-Vision Express’ new Blossoms Collection of Sunglasses

March 7, 2014 - PRLog -- An epitome of care, love and sacrifice, the women plays an all-enveloping character of a mother, daughter, wife, sister, friend, and many more. Vision Express celebrates women this Women’s Day with a special new range of sunglasses that celebrate the spirit of womanhood. The range has frames in vivacious feminine colors and designs that any woman would love to wear!

Vision Express, the 50-50 Joint Venture between Reliance Retail and GrandVision B.V, on this occasion has launched “Blossoms” an exclusive collection of sunglasses for women with vintage classics and floral designs. The highlight of the collection is its floral designs & colours with curved wave shaped temples. Some of the models are also available in cat eye shaped frames.

These eloquent expressions of your feelings are priced between Rs. 399 to Rs. 1,299 With multiple colour option and styles to choose from, Blossoms collection is tastefully crafted and designed for modern and confident woman. The haute eye wear is apt for a day out and complements the chic style of the urbane woman. The range includes a range of frames with floral prints too

Commenting on the launch, Mr. Barend Rutten, Retail Director said “The motivation behind this new collection is to provide our women consumers with choice, in terms of designs & quality The collection is in line with the latest trends in Europe and similar to the range available in our stores internationally. With Blossoms, we are offering our customers a uniquely designed quality product at an extremely affordable price so that they can own more pairs to complement their wardrobe."

Since many spectacle wearers miss out on wearing sunglasses, Vision Express has also made powered sunglasses affordable. Select models of the Blossoms Collection can be made into a powered glass at a mere extra cost of Rs.1299/- onwards.

With 167 stores across 29 cities, Reliance Vision Express is a dominant player in the eyewear industry offering optical solutions for varying consumer needs. Leveraging the company’s retail and design expertise, the chain offers a world-class optical store experience with a range of over 1000 stylish products to help you look your best.

Vision Express, Europe’s number one Optical Retail chain, is one of the leading optical retailers in India with high customer satisfaction. Vision Express’ product portfolio includes spectacles, spectacle lenses, sunglasses, contact lenses & accessories. The contact lens portfolio includes monthly & daily disposable contact lenses in spherical and toric ranges as also coloured contact lenses. All Vision Express contact lenses are manufactured in Europe and confirm to the highest safety and hygiene standards.

About GrandVision B.V: www.grandvision.com

GrandVision B.V is a leading worldwide optical retailer with various retail companies and formats. Currently GrandVision operates more than 4,600 stores in 40 countries throughout Europe, Latin America, and Asia. The company’s headquarters are at Schiphol Airport, the Netherlands.

In addition to its own stores, GrandVision operates master and individual franchises as well as joint ventures in several countries. This allows also independent opticians to benefit from the strength of the GrandVision brands. www.grandvision.com

About Reliance Vision Express: www.visionexpress.in

Reliance Vision express is a JV between Reliance Retail and GrandVision B.V, the world’s second largest optical products company. Reliance Vision Express has 174 stores across 26 cities in India. Their product range includes spectacles, spectacles lenses, contact lenses, sunglasses and accessories.

About RIL:

Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of INR 371,119 crore (US$ 68.4 billion), cash profit of INR 30,505 crore (US$ 5.6 billion) and net profit of INR 21,003 crore (US$ 3.9 billion) as of March 31, 2013.

RIL is the first private sector company from India to feature in Fortune’s Global 500 list of 'World's Largest Corporations' and ‘World’s Top 100 companies’, ranking 99th in terms of revenues and 130th in terms of profits in 2012. RIL ranks 68th in the Financial Times’ FT Global 500 list of the world's largest companies. RIL is ranked amongst the ’50 Most Innovative Companies - 2010' in the World in a survey conducted by the US financial publication - Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest ‘Sustainable Value Creators’ for creating the most shareholder value over the decade in the world.