Boston Interactive Launches New Website for Save the Chimps

BOSTON - March 7, 2014 - PRLog -- Boston Interactive, a digital marketing agency, is pleased to announce the launch of the new Save the Chimps website (www.savethechimps.org). Save the Chimps is a non-profit organization dedicated to providing permanent sanctuary for the lifelong care for chimpanzees rescued from research laboratories, the entertainment industry, and the pet trade.

Save the Chimps was looking to increase online fundraising efforts by developing a platform that would educate and engage users with their facility. The organization enlisted the help of Boston Interactive due to their experience in creating websites for animal rights organizations and kicked off a complete website redesign project to drive towards these business goals.

A major goal of the project was to encourage individual giving by building a personal connection with users. Boston Interactive achieved this through a strategy that showcases the unique personalities of each chimpanzee throughout the entirety of the Save the Chimps digital marketing including the website, social media, and email marketing campaigns. The website employs vivid photography and playful messaging that bring the chimps to life online while ultimately communicating the impact of making a donation. The site was built using the Wordpress content management system taking specific measure to ensure mobile compatibility while also integrating with Salsa Labs nonprofit management software.

“We created to new Save the Chimps website to showcase the incredible creatures at the facility in order to deliver a memorable user experience.” said Chuck Murphy, Founder and CEO of Boston Interactive. “We are extremely proud to help support this organization’s mission and help bring awareness to their cause.”

About Boston Interactive– Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

About Save the Chimps - Save the Chimps, the world’s largest chimpanzee sanctuary, was founded in 1997 by Carole Noon, Ph.D. who was inspired to help chimpanzees after meeting Dr. Jane Goodall in the early 1980’s. Dr. Noon founded Save the Chimps to provide permanent sanctuary to chimpanzees being abandoned by the United States Air Force. In 2002 with generous financial support provided by the Arcus Foundation, 266 chimpanzees were rescued from a former biomedical research laboratory and now call the 150-acre Save the Chimps sanctuary in Ft. Pierce, FL, their permanent home. For additional information on Save the Chimps, please visit www.savethechimps.org.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977