Popular country singer Brad Paisley and former “Sixers” front man, Pat Croce, boosted the sales on this drink. The sales topped $2.2 million for the three months ended June 30, from $1.8 million in the first quarter and $1.2 million a year ago. However, losses are also increasing in a market that is dominated by brands such as PepsiCo and Coca-Cola.
As of June 30, Skinny reported that they only had $60,000 in cash left, along with a credit line from United Capital Funding Corp. and this was after raising 1.4 million from wealthy investors.
In a Securities and Exchange Commission filing, the company stated: “This amount of money is only enough to fund out anticipated levels of operations for a minimal amount of time.”
Chief financial officer, Donald McDonald, figures $25 million a year sales (at $1.49/bottle)
Donald McDonald stated “We are definitely in the right place. We are a virtual company, we do not own a bottler … we are simply two guys from the Philadelphia area who are taking on the Cokes and the Pepsi's of today’s world. That is what we want to be – a major beverage company specializing in the enhanced-water category.”
About Skinny Water
Skinny Water is a colorful drink that has zero calories, zero sugar and zero guilt. The drink is said to help individuals lose and maintain a healthy weight loss.