PRLog - March 6, 2014 - TALLAHASSEE, Fla. -- When the American Association of State Troopers, Inc., was offered a remarkable deal from Neutron Media and CBS to place its message in the heart of New York City, AAST knew exactly which photo would convey a message of safety to the millions of passersby who would see the ad from December 2013 through March 2014: a photo of a trooper in uniform gazing at his newborn daughter.
State Trooper NYC jumbotron
State troopers personify safety and protection. And that is just the message that the photo of Colorado state trooper Ramiro Contreras and his newborn baby conveys.
"We are honored to be a part of such an impressive display and to work with our friends at the American Association of State Troopers," said Col. Scott Hernandez, chief of the Colorado State Patrol. "The jumbotron ad embodies the true spirit of law enforcement professionals nationwide who unselfishly protect their communities every day."
This unprecedented in-kind donation of advertising space in the advertising epicenter of the world was an outstanding opportunity for AAST to spread its message in support of America’s state troopers.
The jumbotron is located in a prime spot in Manhattan’s Times Square on 42nd Street at 7th Avenue. The massive full-motion, full-color LED screen measures 26 feet by 20 feet and will be seen by millions of commuters and visitors.
“Our goal is to let everyone know that state troopers are here to serve them,” AAST President Keith Barbier said. “As the advertisement says: State troopers protect you, and they protect your future.”
For more information about the ways AAST assists state troopers, visit www.statetroopers.org.