Miswak is a thin teeth-cleaning twig made from the branch of the Salvadora persica tree, popularly called the ‘Toothbrush Tree.’ Known for its many oral care benefits, some people believe that regular use of miswak will help purify the mouth as miswak’s astringent and anti-bacterial properties helps in strengthening the teeth and gums, fight plaque, prevent tooth decay and toothaches, eliminate bad breath and improve the sensitivity of taste buds.
Dabur’s Miswak Toothpaste is available in the region in two variants: a calcium-based ‘Regular’ version and the latest gel-based ‘Fresh Gel.’ The new Dabur Miswak Fresh Gel eliminates odor-causing bacteria to provide fresh breath. Both are available in different pack sizes to cater to a large consumer base.
Abhinav Kumar, Group Product Manager, Dabur International, said: “Through our Miswak Toothpaste, consumers can now enjoy the traditional benefits of miswak extracts in a scientifically-
The Regular variant of Dabur’s Miswak Toothpaste is available in 30+15gms, 50+25gms, 120+50gms, and 190gms+Toothbrush;
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.