Moving Beyond the Words: How to Inspire Change for International Women's Day

CALGARY, Alberta - March 5, 2014 - PRLog -- Calgary, AB It’s a phrase that’s thrown around a lot, these days: empowerment. And as the 103^rd International Women’s Day approaches, it’s one we’re likely to be hearing a great deal more. But for mompreneur and author Tina O’Connor, it’s important that we move beyond the words associated with bettering the lives of woman, and give the term meaning through action. It’s the principle that has guided her both as a mom, and in her current career as the head of Be That Books Publishing.

This March 8^th, the theme for International Women’s Day will be Inspiring Change. O’Connor is hoping that people all over the world will take some time to reflect on how they can take that theme to heart. The mother of three girls, Tina has herself been particularly struck by the “Because I am a Girl” campaign, from Plan Canada, and hopes that others will consider supporting their work.

It aims to assist girls in the developing world through education, scholarships, nutrition, and social supports. As a result, 10% of the proceeds from Be That Girl are donated to the “Because I am a Girl” charity, and each book published through her company has its own charity associated with it depending on who the author would like to donate to. This has been a cornerstone of Tina's entrepreneurial endeavours from the beginning.

“I’m aware that I’ve been very fortunate in my life to have the opportunities I’ve had. And I know that not everyone has access to those opportunities, and it’s why I feel so strongly about the need to give back, and to inspire positive change amongst women at home and abroad.”

Says O’Connor, “We like to think that in 2014 the world has advanced enough to the point where gender equality isn’t an issue anymore. But sadly, it’s just not true. Violence against women, pay inequity—they’re all major issues. And not just abroad, but at home as well.”

As a published author Tina wants to provide women with the opportunity for self-reflection, but more importantly- actionable tips and practical tools for women to move beyond discussion and achieve their goals. Both her books Be That Girl, and Be That Mom, have received significant praise for doing just that.

More information about Be That Books Publishing, as well as O’Connor’s charitable endeavours can be found at www.bethatbooks.com

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To book an interview contact:
Rachel Sentes, Publicist
604-366-7846  rachel@gal-fridaypublicity.com